13 Best Social Media Calendar Tools For 2025 (Reviewed)

What are the best social media calendar tools on the market this year?

I wanted to know, so I tried and tested all of them. 

In this post, I’ll be reviewing and comparing all of my top picks. I’ll share what I liked and what I didn’t like about each tool, explain all of their key features, and tell you everything else you need to know.

Note: Keep in mind that while you can create a social calendar using a basic spreadsheet, we’re focusing on purpose-built tools that also publish content to social media platforms in this post.

The leading social media calendar tools compared

#1 – SocialBee

SocialBee is the overall best social media calendar on the market this year and my personal go-to. I use it to plan, schedule, and manage posts across my socials for most of my projects.

It supports pretty much every social media platform so you can manage Facebook, Instagram, TikTok, YouTube, LinkedIn, Bluesky, and more from a single, unified calendar.

The calendar—called the Scheduler in SocialBee—lets you switch between daily, weekly, or monthly views. You can click on any date in the calendar to create and schedule a post, and SocialBee will auto-publish it at the time/day you selected. It’s super easy.

If you want to save even more time, you can schedule content categories instead of individual posts. This is what I do and trust me, it saves a ton of time.

All you have to do is select a weekly time slot (e.g. Tuesday at 2 PM), a social media platform, and a category (e.g. promotional posts, memes, funny quotes, videos, etc.). Then, fill out that category with posts to queue them up.

Every week, SocialBee will share the post at the top of the category at the time you chose. You never have to schedule or post anything again—just keep your categories topped up with content and you’re done.

Another feature I like is SocialBee’s AI copilot. It can fill your content calendar with posts for you and generate your entire social media strategy in minutes, saving you months of work.

Just answer the AI bot’s questions and, based on your input, it’ll suggest the best social networks to focus on, generate and organize posts into relevant content categories, devise a posting schedule, and add time slots to the calendar. You don’t have to lift a finger.

If I had to nitpick, the only thing I don’t like so much about SocialBee is that the calendar isn’t drag-and-drop, so you can’t easily rearrange scheduled posts by dragging and dropping them onto different dates.

Pros and cons

#2 – Pallyy

Pallyy is a good choice if you want to keep things simple. It’s super easy to use and has the best UX of any calendar I’ve tried.

What makes Pallyy’s calendar so great is the fact that it’s fully drag-and-drop. 

You don’t select a date and then upload your media content to schedule a post like you do on most other social media calendars. 

Instead, you just drag and drop images and videos directly from your media library onto dates in the calendar to schedule them. 

I like this workflow much better as it’s a lot faster. You can upload all your media in bulk to your library in one sitting, rather than having to upload files individually as you schedule.

Once you’ve scheduled a post on Pallyy, you’ll see a visual preview of that post on the date it’s scheduled to get published in the calendar. 

If you want, you can switch from the regular calendar view to a ‘grid’ view, which shows you what your scheduled posts will look like in your Instagram feed once they’re live. This makes it easier to plan out your feed and achieve a consistent and cohesive aesthetic.

Aside from the calendar, Pallyy also comes with a bunch of other useful tools for social media management including a unified inbox, analytics, bio link tool, and more.

Pros and cons

#3 – ContentStudio

ContentStudio is the best social media calendar for professional content marketers on account of its powerful Discovery tool. 

It’s also a good choice for digital agencies and teams thanks to its rich collaboration features. You can assign multiple team members to your account with different permissions and set up approval workflows to stay organized.

Managers can manually approve/reject drafted social media posts before they’re published and leave comments and feedback with the team inside the shared, interactive content calendar. And each post is assigned a status tag to help you keep track of where every piece of content is in the approval process.

I also like the fact that you can add multiple Workspaces for each brand you manage to keep all their social media calendars separate. I consider this an essential feature for anyone who works with multiple clients.

To help you fill out your social media calendars with content, you can use ContentStudio’s Discover tool. It lets you curate custom topic feeds, through which you can find top-performing content in your niche and schedule it to your calendar in a couple of clicks. This is its best feature, in my opinion.

You can switch the calendar between a monthly or weekly view. Monthly is great for viewing scheduled content at a glance. But the weekly view leaves more space so you can see large post previews rather than tiny thumbnails. 

ContentStudio also comes with other tools aside from its content calendar. That includes a unified social media inbox where you can manage and reply to messages and comments. It’s loaded with powerful automation features like saved replies, auto-moderation, and more.

Pros and cons

#4 – Sendible

Sendible is geared towards agencies and professional social media marketers. It’s one of the only fully white-label calendars on the market.

You can plan, create, and schedule posts to all your social media accounts across networks in Sendible’s interactive, color-coded calendar. It’s loaded with content suggestions to make it easier to come up with ideas for new posts and fill your pipeline.

In addition to the core publishing features and content calendar, you also get a lot of other tools to help you manage your social media presence. 

This includes a priority inbox where you can view, manage, and reply to all your messages, comments, and engagements across all your connected accounts. 

Plus, an analytics dashboard where you can measure progress & build reports, an AI assistant that you can use to generate captions and post ideas, and a bunch of other cool features.

Because Sendible is fully white-label, it’s possible to create your own branded version of the app and connect it to your domain. 

You can even onboard clients securely to their client portals within your account, so they can connect their socials without having to tell you their passwords. This is one of the features that make it well-suited to agencies.

Pros and cons

#5 – Metricool

Metricool is the most budget-friendly option on this list. It offers exceptional value for money given its rich feature set.

Its generous ‘free forever’ plan lets you schedule up to 50 posts per month at no cost. And its paid plans, which let you schedule unlimited posts, are much more affordable than other similar tools.

My favorite thing about Metricool is its visually engaging, color-coded social media calendar. It goes beyond simple scheduling and overlays a heat map that highlights the optimal times to post on each platform based on your audience’s activity.

Darker shades on the calendar indicate higher engagement potential, making it easy to fine-tune your posting strategy. While many other social media tools offer ‘best time to post’ suggestions, Metricool’s visual integration within the calendar is a game-changer.

Collaboration is another area where Metricool shines. You can leave notes directly in the calendar for team members to ask questions, make requests, leave feedback, etc.

The drag-and-drop functionality simplifies the process of rearranging your posting schedule, and you can toggle between daily, weekly, and monthly views for a flexible overview of your content pipeline.

Metricool also supports an impressive range of platforms including Instagram, Facebook, Pinterest, TikTok, LinkedIn, Twitter, YouTube, and more. This makes it a good choice for those targeting multiple social media channels.

Beyond its calendar capabilities, Metricool offers a comprehensive suite of additional tools. These include advanced social media analytics and reporting, competitor analysis, a link-in-bio tool, an AI assistant, inbox management, and even social media ads management.

Pros and cons

#6 – Publer

Publer is another feature-rich social media calendar with all the tools you need to create, plan, schedule, and analyze social media posts across all your accounts in one place.

Its drag-and-drop calendar is very visually intuitive. It’s similar to Pallyy in that it shows you a visual preview of scheduled social posts (complete with a thumbnail of the post image/video) within the calendar itself so that you can get a birds-eye view of your whole campaign at a glance.

You can filter the calendar by time, account, or status, making it easier to stay organized and find what you’re looking for. Publer also offers suggestions to help you find the best time slots on your calendar for peak engagement.

One feature I really like is Publer’s in-calendar holiday suggestions. If you click the icon in the bottom left of any date in the calendar, it’ll bring up a list of holidays happening on that day around the world for inspiration.

If you see one you want to celebrate in a post, click it and Publer will automatically populate the post creator with the hashtag for that holiday. You just add your caption and media and hit Schedule.

Content recycling is another cool feature. You can set it up to have Publer automatically re-schedule posts you’ve already published on a later date in the calendar, so it gets re-shared at set intervals. This is ideal for evergreen content.

Other stand-out features include Publer’s Explore tool (for curating content) and built-in AI writer.

Pros and cons

#7 – Agorapulse

Agorapulse is a little expensive, with a higher starting price than most of the other calendar tools on this list, but you get a lot for your money.  And a fantastic UI.

Its feature set goes far beyond its social media calendar, with tools for publishing, inbox management, listening, reporting, employee advocacy, and even social media ROI tracking.

The calendar offers multiple viewing options, including monthly, weekly, and list views, making it easier to visualize and manage your content schedule.

One of its standout features is the Shared Calendar function, which enables users to share it with individuals who don’t have access to Agorapulse. 

This facilitates seamless collaboration as external stakeholders can view, accept, reject, or provide feedback on scheduled content directly through the shared link without having to log in.

Agorapulse also offers robust publishing capabilities, allowing users to set up workflows, assign content for approval, share notes, and track action items—all super important features for teams.

Despite its advanced feature set, Agorapulse is super easy to work with. I liked its user interface and found that there was virtually no learning curve—everything’s intuitive. This makes it different from other enterprise-grade tools in its price category like Sprout Social (which we’ll look at later).

Pros and cons

#8 – Iconosquare

Iconosquare is super user-friendly. Its social media calendar is a breeze to use and I really like its customizable analytics dashboard.

You can schedule social media posts to multiple social media accounts from Iconosquare’s unified calendar. Just select a date, create your content, choose your platforms, and set a posting time. Iconosquare will take it from there and auto-publish it for you.

I like how it tells you about important international holidays and events inside the calendar, including ‘hashtag holidays’, so you can theme your posts around these events to maximize your reach and engagement.

Other notable publishing features include the built-in media library, posting time suggestions, and shareable calendar links. Teams will appreciate collaboration features like the ability to add custom user roles/permissions, leave notes and feedback comments, and manage approvals.

Aside from the calendar, Iconosquare also comes with other tools for managing your social presence including a Conversations dashboard where you can reply to comments and DMs, a Listening tool where you can monitor important conversations and track brand mentions, and more.

And let’s not forget its powerful reporting tools. In particular, I love Iconosquare’s customizable, drag-and-drop analytics dashboard. You can personalize it to show whatever metrics and data visualizations you want to keep track of.

The only place I think Iconosquare falls short is in the number of social networks it supports. It only works with five platforms:  Instagram, Facebook, TikTok, Pinterest, and LinkedIn (with plans to add YouTube soon). 

If you want to plan content for other social networks—like X, Bluesky, Threads, etc.—you’ll need to look elsewhere.

Pros and cons

#9 – HopperHQ

HopperHQ is a simple social media calendar that lets you plan and schedule content to all your socials from one place. Its UI is great and includes a grid-planning mode that’s useful for Instagram and TikTok.

My favorite thing about HopperHQ is its simple pricing structure. Unlike other tools, it doesn’t lock important features behind higher pricing tiers or offer expensive add-ons.

There’s just one plan that costs $19/month per social set, and it includes everything—all features, unlimited posts, and even unlimited users.

This makes it incredible value for money for teams. Most other calendar tools charge extra for additional users, so you end up paying a fortune. With HopperHQ, you can add as many users as you want and you’ll pay the same price.

The calendar is pretty intuitive. You can switch between weekly and monthly views. Then, click on any space to create a post and have it auto-published on that date at the time you choose. Plus, drag and drop posts around the calendar to quickly rearrange your schedule.

Thumbnail previews are shown inside the calendar to give you an overview of upcoming posts at a glance. And you can switch to the Planner page to see a more detailed list of all scheduled and published posts with larger preview images. 

If you’re working with a team, when you create a new post, you can save it as a draft or send it for approval. Plus, add a note for your colleagues if needed. Managers/clients can approve drafted posts and respond to comments from the Planner page. 

Another cool feature I like is HopperHQ’s automatic posting schedules. It can automatically calculate your optimal posting times based on your profiles, location, and audience. Then, create a schedule around those times. 

When you make a new post, you can then schedule it at the next available time slot in that schedule in one click, so you don’t have to manually choose a time/date each time.

HopperHQ supports all the major social networks like Facebook, Instagram, X, TikTok, Pinterest, and YouTube. Aside from the calendar and post planner, it also comes with built-in analytics, hashtag tracking, and a ‘tagged’ feed.

Pros and cons

#10 – Post Planner

Post Planner has some of the best social media automation tools of any calendar I’ve tried. This makes it a good choice for busy users who want to quickly fill their calendar with content while saving time.

Post Planner’s workflow is based around its content curation tool. First, you sign up and connect it to your socials. It supports the 8 leading networks: Facebook, Instagram, TikTok, X, YouTube, Pinterest, LinkedIn, and Google Business.

Then, you search the web for viral content. Post Planner shows you the most viral videos, posts, and articles for any keyword/niche, alongside performance metrics like their total likes, shares, comments, clicks, etc. so you can see how well they’ve performed on social so far.

You can organize curated content by type and sort them by any metric. When you see something you want to share, you can add it to your content calendar in a couple of clicks. Post Planner will then share it with your caption at the time/date you choose. 

You can even activate auto-recycling—my favorite feature—-to re-share those posts again and again at regular intervals. Just choose the recycling interval and tell Post Planner how long to do it for (e.g. forever, until a set date, or a set number of times).

You can also create and schedule your own original content. Plus, group posts together into topic-based buckets and set a recurring posting schedule for each bucket to save time. 

All your scheduled/published posts are automatically added to the calendar, and you can switch between a weekly and a monthly view. 

Another thing I like about Post Planner is its mobile app. It’s much better than most and lets you create and manage posts on the go.

In terms of pricing, it’s pretty good value for money. There’s a basic free plan (though it’s limited to one social account) and the paid Starter plan is super cheap.

The main downside of Post Planner is that it doesn’t have a lot of bells and whistles. You don’t get much aside from the core content curation, calendar, and scheduling tools. 

There’s no unified social media inbox—this is something you get with most other calendar tools— and the analytics are fairly basic.

Pros and cons

#11 – Vista Social

Vista Social is another fantastic all-in-one solution. Its shared social media calendar looks great and has a few unique features I haven’t seen elsewhere.

For example, Vista Social is one of the few tools I’ve tried that lets you share a view-only calendar link externally with anyone (so they don’t have to log in to see it).

This is useful if, for example, you want to allow your clients to preview your content plan and review scheduled posts, but you don’t want to have to onboard them as users in your account first.

I also like how the calendar has been built with collaboration in mind. You can leave internal and external comments, add statuses and labels to posts, filter it for different social sets, draft/approve/reject posts, etc.

My only gripe with it is that there’s no monthly view option—there are only weekly and list views. That said, the weekly view looks great with large, clear post previews.

In addition to the calendar, you also get a lot of other tools with Vista Social to help you build your social media presence.

There’s a unified social inbox, analytics & reporting, social listening, reputation (review management), link in bio tool, and an employee advocacy tool. Some of these are premium features that you don’t get with most other social media calendars.

Pros and cons

#12 – Sprout Social

Sprout Social is a good choice for larger enterprises with a serious social media budget. 

Its starting price is significantly higher than most of the other tools we’ve looked at—as much as 10x higher than some of them. And you pay per user seat, so for medium-to-large teams, we’re talking about thousands of dollars a month.

The good news is that Sprout’s feature set matches its price tag. 

It’s designed for large brands and comes loaded with advanced, enterprise-grade features you don’t get with most other tools, including premium analytics, employee advocacy, influencer marketing, a powerful social CRM, engagement & customer care features, etc.

And of course, you get a unified content calendar through which you can schedule and publish content to all your connected social accounts.

That said, Sprout’s calendar isn’t all that different from any of the other tools we’ve looked at. So if you’re just looking for a calendar and don’t need all the other bells and whistles, it almost certainly isn’t worth the cost.

But if you want a comprehensive, enterprise-grade, all-in-one solution to manage your entire social media operations, there’s no better option.

Pros and cons

#13 – Buffer

Buffer is a simple but effective social media calendar tool with a solid free plan and incredibly affordable paid plans. It works with all the major social media platforms as well as more niche networks like Mastodon, Threads, and Bluesky.

If you’re not ready to invest in a paid calendar yet, the free version of Buffer is great. It lets you schedule up to 10 posts per platform at any one time (once one is published, that spot opens up again so you can schedule another). So as long as you don’t need to plan too far ahead, it’ll do the job.

You can drag and drop content around the calendar to quickly change publishing times, and switch between weekly and monthly views. 

Plus, tag posts on your calendar to color code them based on anything—their status, target audience, type of content, etc. This makes it easy to stay organized.

If you want to publish a post to multiple platforms, you can create and schedule it to all of them in one go (and tweak them to make slight variations for each network as needed). You also get best time to post suggestions for each platform as you schedule.

In addition to the calendar, Buffer comes with a bunch of other useful tools. 

You can use the Create tool to generate post ideas, design/import visuals, and organize all your posts in a stunning gallery or vision board. 

The Engage tool lets you manage and reply to social comments from across platforms from one space. And the Analyze board provides detailed reports with all the metrics you need to analyze your social performance.

Pros and cons

Final thoughts

Those are the best social media calendar tools on the market this year. 

As we’ve seen, each calendar comes with different features, pros, and cons. The right choice for you will depend on various factors including the social media networks you want to post on, the size of your team, and your budget.

Still not sure which one to use? Most of the calendars in this list offer free trials, so try them out for yourself and see which one you like best.

While you’re here, you might want to read my roundup of the best social media scheduler tools of the year. Plus, check out this comprehensive guide on how to grow your social media following the right way.

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