Curious about the state of SEO? SEO is one of the fastest-changing branches of digital marketing. Every year, Google releases several major updates that completely change the playing field. In this post, I’ve compiled 50 of the latest SEO statistics and trends that you need to know. These stats tell you more about the current…
You already know how important SEO is to your marketing efforts. But what about backlinks? How important are they to your SEO strategy? In this post, we’ll be taking a deep dive into the latest link building statistics to answer your most burning questions. Let’s get started with some general link building statistics. General link…
Chatbot technology has come a long way over the last few years. The first iterations of chatbots look nothing like the apps we use today. Back then, they could do little more than process hard-coded words and phrases and deliver basic scripted responses. Now, next-gen chatbots utilize AI and machine learning to understand user queries—regardless…
Looking for an easy way to monetize your website traffic? Affiliate marketing is the way to go. With affiliate marketing, you recommend products or services to your audience and earn a commission on purchases made through your referral links. Promoting your affiliate links is easy. The hard part is finding good-quality, relevant products that are…
Want to level up your SEO? Need to find the right tool to help you but not sure which search engine marketing tools to choose? In this post, I’m going to give you a primer on some of the most popular SEO tools on the market. This isn’t your typical ‘best of’ style list… I’ll…
Which marketing channels should your business invest in? The answer depends on your business. In general, you should never rely on a single marketing channel. Omnichannel marketing is critical if you want your business to flourish. In this article, I’ll talk you through some of the most effective marketing channels for your business. But it’s…
You’ve created a piece of rockstar level content. Now it’s time to promote it. But how are you going to know which promotional channels are working? Hint: you won’t know what’s working unless you use something called UTM campaign parameters. Most analytics software like Google Analytics can only get you so far. Out of the…
Most outreach emails are terrible. And there are plenty of reasons for this. For example: As a marketer, it’s frustrating to see brands abuse people’s time and miss out on good opportunities in the process. Especially considering the fact that I receive 1,000+ outreach emails each month. 99% of which are terrible. So, today, I’m…
Best practice makes every aspect of marketing easier, especially conversion rate optimization (CRO). But here’s the truth: It’s only a starting point. Nothing more. Want to really fire-up your conversions? You need to test your landing pages. Simply building landing pages is not enough. But, what exactly should you test? In this quick post, I’ll…
When done right, guest blogging can be a great way to build backlinks, build a brand, build authority, and generate buzz for a product. But here’s the problem: Most people take the quick and dirty approach to guest blogging. The goal is to publish as many articles as fast and cheap as possible – without…