You’ve created a piece of rockstar level content. Now it’s time to promote it. But how are you going to know which promotional channels are working? Hint: you won’t know what’s working unless you use something called UTM campaign parameters. Most analytics software like Google Analytics can only get you so far. Out of the…
Most outreach emails are terrible. And there are plenty of reasons for this. For example: Insufficient training Lack of budget/resources Copying and pasting tragic templates found online Laziness As a marketer, it’s frustrating to see brands abuse people’s time and miss out on good opportunities in the process. Especially considering the fact that I receive…
Best practice makes every aspect of marketing easier, especially conversion rate optimization (CRO). But here’s the truth: It’s only a starting point. Nothing more. Want to really fire-up your conversions? You need to test your landing pages. Simply building landing pages is not enough. But, what exactly should you test? In this quick post, I’ll…
When done right, guest blogging can be a great way to build backlinks, build a brand, build authority, and generate buzz for a product. But here’s the problem: Most people take the quick and dirty approach to guest blogging. The goal is to publish as many articles as fast and cheap as possible – without…
Do you ever find yourself staring at your blog’s analytics in disappointment? Well, if you do – you’re not alone. We’ve all been there at some point. To help solve this problem, we recently published a huge guide over at BloggingWizard that shows you how to get more eyeballs on your blog. Since the post…
Have you ever wondered which ranking factors go into Google’s algorithm? You’re not alone. And getting an answer to that question is incredibly difficult. One potential ranking factor that has been the subject of many discussions is click through rate (CTR). In this post, we’re going to explore the importance of click-through rates, possible confirmation…
You’ve heard people talking about the importance of their Alexa ranking. Some use it to justify the cost of ad sales or to help sell their websites. Others use it as a benchmark for which websites they want to get featured on. Now, here’s the big question: Is the Alexa ranking of your own website…
Do you ever get that feeling that you spend most of your life buried in your inbox? Then, finally, that moment comes. You reach inbox zero. You breathe a sigh of relief. Maybe even throw your fist into the air. Then you return to your computer, only for the seemingly endless cycle of email management…
You know the importance of building an email list. After all, it’s one of the best ways to encourage your audience to keep coming back to your website. And there are plenty of tools available to make it easy for you to deploy various types of opt-in forms. But what exactly can you do to…
Have you ever felt like you just don’t have enough time to get all of your work done? You’re not the only one. It’s something we all struggle with at one time or another. So what can you do to make the most of the time you have available? Below, you’ll find a collection of quick…