Reddit User Age, Gender, And Key Demographics Statistics (2025 Data)
Looking for up-to-date Reddit user statistics? You’re in the right place.
In this post, I’ll be sharing all the latest facts and figures about the front page of the internet and the people who use it.
We’ll start by looking at the overall size of Reddit’s user base. Then, we’ll drill down into the demographics. After that, we’ll look at more statistics that reveal other interesting insights about the platform.
Let’s get into it.
How many people use Reddit?
Here’s how many Reddit users there are worldwide as of 2024 and how Reddit users change over time, according to official data from Reddit themselves and estimates from Statista.
Reddit has 1.2 billion monthly active users (MAUs)
Reddit doesn’t release any official figures for its monthly users (apparently, they don’t think MAUs are a good reflection of the true size of their user base).
So, the best we have to go off are estimates modeled by Statista based on the data that is available publicly. And they currently put Reddit’s MAUs at around 1.2 billion.
| Year | Monthly active Reddit users worldwide |
| 2024 | 1.21 billion |
| 2023 | 1.02 billion |
| 2022 | 918 million |
| 2021 | 861 million |
| 2020 | 619 million |
| 2019 | 430 million |
| 2018 | 331 million |
Source: Statista
Reddit has 365 million weekly active unique users (WAUqs)
Reddit doesn’t share its MAUs, but it does share its WAUqs (weekly active unique users). According to their latest report, 365.4 million unique individuals use Reddit each week, on average.
Source: Reddit5
Reddit has 97 million daily active unique users (DAUqs)
Again, these are official figures shared by Reddit themselves. 97 million daily active unique users is a quarterly record for Reddit and up an incredible 47% year-over-year.
What’s more, the company reported that on a few days over the last quarter, they had 100 million daily unique users.
Source: Reddit4, Reddit5
Reddit user demographics
Next, let’s examine the key demographics that makeup Reddit’s user base, according to the data.
Reddit users by country
Reddit has far more users in the United States than in any other country.
According to official figures from the company, Reddit has 48.2 million daily active unique users in the US, and 49 million daily active unique users in other countries—so it’s around a 50/50 split.
What’s more, the US accounts for around 43% of Reddit’s entire global traffic.
| Country | Total monthly Reddit visits | Global traffic share |
| United States | 2.32 billion | 43% |
| United Kingdom | 296 million | 5.5% |
| India | 280 million | 5.2% |
| Canada | 271 million | 5% |
| Australia | 192 million | 3.5% |
| Germany | 189 million | 3.5% |
| France | 161 million | 3% |
| Brazil | 142 million | 2.6% |
| Netherlands | 138 million | 2.6% |
| Sweden | 111 million | 2.1% |
Sources: Reddit4, World Population Review
Reddit users by status
Most people who use Reddit aren’t logged into an account (58%).
Notably, logged-out users have grown by 70% year-over-year, compared to a 27% increase in logged-in users. This disparity could be attributed to increased traffic from Google, which brings in users who don’t already have an account.
| Account status | Reddit users | % of daily active users |
| Logged-in | 44.1 million | 58% |
| Logged-out | 53.1 million | 42% |
Source: Reddit4
Reddit users by gender
Like most social networks, Reddit skews male.
63.6% of the platform’s audience identifies as male. Females account for 35.1% of users, with the remaining percentage potentially comprising non-binary or undeclared users.
| Gender | % of Redditors |
| Male | 63.6% |
| Female | 35.1% |
| Other | 1.3% |
Source: Datareportal
Reddit users by age
Over 70% of Reddit’s user base consists of Gen Z and Millennials according to Reddit’s internal data.
The average age of a Redditor is 23.03 years, with a median age of 22, according to an analysis of a survey in a Reddit post.
Here’s a detailed breakdown of the age distribution of Reddit users in the United States according to data from Statista.
| Age bracket | % of Reddit users |
| 18-29 | 44% |
| 30-49 | 31% |
| 50-64 | 11% |
| 65+ | 2% |
Source: Statista6, Reddit9, Reddit2
Reddit users by ethnicity
Asian Americans are more likely to use Reddit compared to other ethnic groups, according to a survey of users in the US.
The platform has a diverse user base, but certain communities are more actively represented.
| Ethnicity | % of surveyed adults who use Reddit (US) |
| Asian | 36% |
| Hispanic | 23% |
| White | 21% |
| Black | 14% |
Source: Statista7
Reddit users by income
Reddit’s audience skews towards higher-income individuals, with 26% of US adults who earn an annual household income of over $75k reporting to use the platform. Usage declines proportionally with lower income brackets.
| Annual household income | % of surveyed adults who use Reddit (US) |
| $75k+ | 26% |
| $50k – $75k | 20% |
| $30k – $50k | 17% |
| Under $30k | 10% |
Source: Statista2
Reddit users by usage of other social networks
Redditors have less cross-over with other social networks compared to other platforms. Almost a third of Reddit users don’t use Facebook (the most-used social network in the world), over half don’t use TikTok, and over two-thirds don’t use Twitch.
| Social media platform | % of Redditors who also use it |
| 70% | |
| 55% | |
| TikTok | 42% |
| X (Twitter) | 41% |
| 37% | |
| 32% | |
| Snapchat | 26% |
| Twitch | 19% |
Source: Reddit10
Reddit traffic statistics
Here are some interesting insights into Reddit’s global website traffic based on data from Similarweb.
Reddit is visited around 3.5 billion times a month
Reddit had around 3.5 billion total global visitor traffic last month at the time of writing.
This makes it the 10th most-visited website in the world, and the 5th most-visited website in the United States.
The average Reddit visit duration is 6 minutes. That’s how long users who visit typically Reddit spend on the website before clicking away or exiting the page, on average.
Source: Similarweb
Reddit traffic by source
The vast majority (64.1%) of Reddit’s website traffic comes from organic search.
That global Reddit search traffic comes from users who enter queries into search engines like Google and then click on Reddit pages in the results.
Most of the rest of Reddit’s website traffic comes from direct channels (i.e. from users who enter Reddit.com in their URL bar).
| Source | % of Reddit’s website traffic |
| Organic search | 64.1% |
| Direct | 32.8% |
| Referrals | 1.54% |
| Social | 1.42% |
| 0.05% | |
| Display ads | 0.04% |
Source: Similarweb
Reddit traffic by device
Reddit gets substantially more traffic from mobile users than from desktop users, according to data on Statista.
Mobile Reddit traffic amounted to 5.9 billion in January, compared to 1.67 billion desktop Reddit visits. Most of the mobile traffic comes through Reddit mobile apps.
Source: Statista3
desktop Reddit visits, mobile Reddit,
Reddit financial statistics
The statistics below reveal insights into Reddit’s finances including how much the company earned in its most recent financial reports.
Reddit earned $804 million in annual revenue last year
According to the company’s latest annual financial report, Reddit generated revenues of around $804 million last year.
That’s up from $666.7 million the year before.
Source: Statista9
Reddit earned $348.4 million in total revenue last quarter
In their Q3 2024 report (the last quarterly report at the time of writing), Reddit reported revenues of around $348.4 million. That’s up by 68% year-over-year.
$315.1 million of that total revenue comes from advertisements. And ad revenue specifically is up 56% year-over-year.
Other revenue sources increased by 547% year-over-year to reach $33.2 million.
Source: Reddit4
Reddit’s global average revenue per user (ARPU) is $3.58
Reddit generates around $3.58 for each user of the platform, on average.
But in the US, that rises to $5.88 per user. And internationally, it drops down to $1.32 per user.
Source: Reddit4
Reddit turned a profit for the first time last quarter
Reddit reported a profit of $29.9 million in Q3 2024.
While this is a modest amount compared to many other social networks, it marks the first time in its history that Reddit has made a profit.
Source: The Verge, Reddit4
Subreddit statistics
Ever wanted to know how many Reddit communities there are? And which ones are the most popular? Let’s look at some more data to find out.
There are over 100k active subreddits
According to official data from Reddit themselves, there are over 100,000 active Subreddits on the platform, of at least 3.45 million total subreddits (including millions of inactive ones).
Interestingly, only around 500 subreddits have at least 1 million subscribers.
Source: Reddit5, Front Page Metrics
The top 10 subreddits by members
The top subreddit on Reddit is r/funny with 65 million members. Each of the top 10 subreddits has over 30 million members.
| Top 10 subreddits | Number of members |
| r/funny | 65 million |
| r/AskReddit | 49 million |
| r/gaming | 45 million |
| r/worldnews | 43 million |
| r/todayilearned | 39 million |
| r/aww | 37 million |
| r/music | 35 million |
| r/memes | 35 million |
| r/movies | 34 million |
| r/showerthoughts | 33 million |
Source: Reddit
Reddit content statistics
Here are some more interesting Reddit statistics that reveal how much content is shared on the platform.
There are over 16 billion Reddit posts & comments
According to data from Reddit, there are over 16 billion posts and comments on the platform in total.
Source: Reddit5
Reddit content created in the first half of the year
Over 5.3 billion pieces of content were created on Reddit in the first half of 2024, according to Statista. Here’s how that breaks down.
| Reddit content type | Total number created (from January to June 2024) |
| Posts | 243 million |
| Comments | 1.65 billion |
| PMs (private messages) | 492 million |
| Chats | 2.94 billion |
Source: Statista5
Reddit statistics for advertisers
Next, let’s look at some Reddit statistics that highlight the platform’s benefits for advertisers.
Reddit’s potential ad reach is 264.4 million
That’s the number of total people that advertisers can potentially reach on Reddit.
It works out to be around 3.2% of the global population and 4.8% of total global internet users.
Source: Datareportal2
Reddit is the fourth most trusted source for product research
Reddit ranks as the fourth most trusted source for researching brands and products (78%) in the world, above Google and every other social media platform.
The only sources more trusted are store employees (83%), review websites (86%), and family/friends (88%)
Source: Reddit7
51% of online purchase-related conversations happen on Reddit
Over half of all conversations on the internet related to purchases take place on Reddit.
This shows just how powerful Reddit is for marketers—it’s the place customers go to make purchasing decisions.
Source: Reddit7
90% of users trust Reddit for product and brand research
90% of survey participants say they use Reddit to learn about products and brands.
That’s higher than Google (89%), Amazon (86%), Pinterest (73%), X (71%), etc.
Source: Reddit10
27% of ad viewers are more likely to buy from Reddit ads
One of Reddit’s main benefits to advertisers is that its users trust it more than other networks.
27% of ad viewers say they’re more likely to buy a product if they see it advertised on Reddit compared to if they see it advertised on other platforms.
Source: Reddit10
Misc. Reddit statistics
Before we wrap up, here are a few more miscellaneous Reddit statistics that I think you might find interesting.
72% of Redditors use it to get information
According to a survey of US Reddit users, the most common reason people use Reddit is to get information (72%).
Other popular reasons include to get news (43%) and to follow brands/companies (17%)
| Reason for using Reddit | % of users |
| To get information | 72% |
| To get news | 43% |
| To follow brands/companies | 17% |
| To strengthen my professional network | 8% |
| To keep in contact with friends & family | 5% |
| Other purposes | 17% |
Source: Statista4
The word ‘Reddit’ is the sixth most Googled word in the US
Internet users often trust Reddit more than other sources as it provides real human opinions.
As a result, Reddit is the sixth most searched word on Google in the United States.
What’s more, people clicked Reddit in the search results 23 billion times last year
Source: Reddit3, Reddit10
100+ people add ‘Reddit’ to their Google search queries every second
Adding Reddit to your search query is often seen as an easy way to cut out the SEO spam and get reliable information from real people.
And that’s why every second, 100+ people add the word Reddit to their Google search.
Source: Reddit9
Final thoughts
We hope you found these Reddit stats useful.
As you can see, it’s been a good year for Reddit, all things considered.
Not only have its user numbers surged across the board, but the company recently turned a profit for the first time in its 20-year history.
Want to see how Reddit compares to traditional social media platforms? Check out our ranking of the top social media platforms by monthly users, or take a look at these interesting social media statistics. You might also enjoy our roundup of the latest influencer marketing statistics.
