25+ Threads Statistics For 2025 (Users And Growth)
Looking for the latest Threads user statistics? You’re in the right place.
Threads is the social network to watch this year. Following a turbulent first year, its growth has now picked up substantially, and it’s slowly catching up to rival platform X.
In this post, I’ll be sharing all the most important facts and figures you need to know about Threads this year.
Threads user statistics
Let’s start with the essentials. Here are some Threads user statistics that tell us how many people currently use the platform.
1. Threads has over 275 million monthly active users
In the earnings call for Meta’s most recent quarterly report, they announced that Thread now has over 275 million users worldwide. And head of Instagram Adam Mosseri later confirmed this in a post on Threads.
Source: Adam Mosseri2, Meta
2. Over a million new people sign up for Threads every day
According to another recent post from Adam Mosseri, Threads has been averaging around a million new sign-ups each day for the last three months.
As we’ll see in later statistics, that figure is significantly higher than earlier this year and last year, which suggests that Threads’ is now beginning to gain some serious momentum.
In addition to the growth in Threads usage, Meta also reported that they’re seeing strong growth in engagement on Threads.
Source: Adam Mosseri, Meta
3. 23.9% of active Thread users open the app every day
According to data reported by Datareportal, around 23.9% of Threads’ active user base use the platform daily.
That’s still significantly less than rival network Twitter/X (41.2%). However, it’s worth keeping in mind that these figures are from earlier this year. We know that engagement has reportedly picked up over the last month or two, so Threads could now be closing that gap.
Source: Datareportal
4. The average Threads session duration is 1 minute 41 seconds
That’s how long the average user spends on the app each time they open it, according to data reported on Datareportal. Again, that figure is behind Twitter/X, which has an average session duration of 2 minutes 26 seconds.5
Source: Datareportal
Threads growth over time
Next, let’s look at some statistics that reveal the change in Threads user numbers, downloads, and sign-ups over time.
5. Threads gained over 100 million users within its first five days…
Threads was launched in 100 countries on Wednesday 5 July, 2023. By Thursday morning, 30 million people had already signed up. And by Monday, it had already crossed the 100 million milestone.
You can see a complete breakdown of its week-1 growth in the table below.
| Time/days since launch | Threads users |
| 2 hours | 2 million |
| 4 hours | 5 million |
| 7 hours | 10 million |
| 12 hours | 20 million |
| 16 hours | 30 million |
| 2 days | 70 million |
| 5 days | 100 million |
Source: New York Times, Forbes, Statista, Wikipedia
6. …making it the fastest-growing online platform of all time
OpenAI’s ChatGPT previously held the record for the fastest-growing online platform, having reached 100 million users in two months.
Threads smashed past that record, achieving the same number of users in just 5 days—12x quicker than ChatGPT.
Source: Forbes
7. Threads’ user figures dropped 82% by the end of its first month…
While Threads set records in its first week, it couldn’t sustain that incredible early growth rate. It soon became clear Threads had an issue with user retention, and growth began to slow.
Two days after launching, Threads reportedly had 44 million daily active users. But by the end of its first month, there were just 8 million Threads daily active users.
While significant, this decline wasn’t necessarily unexpected. CEO Mark Zuckerberg said he was anticipating the fall off and predicted that the user numbers would stabilize eventually.
Source: Business Insider, Fortune
8. …and the average time spent on the app plummeted
The average time spent on Threads per session was around 19 minutes at its peak. That fell to 2.6 minutes by the end of its first month. Likewise, Threads’ daily open count peaked at around 14 per day, but that dropped to 3 opens per day by the end of the month.
As with the initial drop in daily user figures, this drop in engagement was also expected after the initial hype surrounding Threads’ launch died down.
Source: Business Insider, Fortune
9. Threads has been growing steadily since those early days…
Threads growth slowed down dramatically after its first week. It reached 100 million in its first 5 days, but would only add 30 million over the next 3 months.
However, in the latter half of 2024, Threads’ growth rate began to increase again. Between the second and third quarters of the year, monthly active users grew by 50 million, then again by 75 million by the fourth quarter.
The table below shows a complete breakdown of Threads’ quarterly growth since its release.
| Quarterly period | Number of active Threads users (quarter-over-quarter growth) |
| Q3 2023 | 100 million |
| Q4 2023 | 130 million (+30 million) |
| Q1 2024 | 150 million (+20 million) |
| Q2 2024 | 150 million (+0) |
| Q3 2024 | 200 million (+50 million) |
| Q4 2024 | 275 million (+75 million) |
Source: Statista2
10. …and is now growing x4 faster than last year
It took Threads 9 months to go from 100 million MAUs to 175 million MAUs. At that time, its growth rate was around 8.3 million additional users per month.
Then more recently, Threads added 100 million more active users in the three months leading up to November. That works out to around 33.3 million additional users per month.
As such, Threads has essentially quadrupled its average growth rate in recent months.
It seems likely that this increase in growth was caused by several factors, including growth in key markets like Taiwan, and the US election, which served as a catalyst for liberal users to leave Elon Musk’s X and join Instagram Threads instead.
Source: Social Media Today2
Threads app statistics
Now let’s look at some statistics about the Thread mobile app, including global app downloads and app usage figures.
11. Threads was the fastest mobile app to reach 150 million downloads of all time
The Threads app was downloaded an incredible 150 million times in just 6 days, smashing the previous record of 33 days held by Pokemon Go.
Source: Statista3
12. Threads has been downloaded at least 265 million times to date (but probably much more)
The latest app download figures we have come from March 2024. At that time, Threads had already been downloaded 265.4 million times across Google Play and the App Store.
It’s been a minute since then, and Threads has grown substantially in the interim. So while we don’t have any more official up-to-date figures for you, we’d wager it’s a lot higher now—possibly even over 500 million.
Source: Statista6
13. Threads was the 8th most downloaded app overall this year…
According to a report from Datareportal, Threads was the 8th most downloaded app this year. It ranked below TikTok, Instagram, WhatsApp, Messenger, Facebook, Telegram, Capcut, and Temu.
Source: Datareportal
14. …but the #1 most downloaded app in October
While Threads might have only been the 8th most downloaded app across the entire year, it was the most downloaded app in October.
And it’s currently still the #1 top-performing app in the iOS App Store at the time of writing for iPhone users, above ChatGPT (2nd place) and Bluesky (3rd place).
Source: Apple, Social Media Today
15. The average Threads user spends 34 minutes on the app per month
According to Datareportal, the average time active users spent using Threads’ Android app in August was 34 minutes.
In comparison, competitor app X/Twitter had an average monthly Android app usage time of 5 hours and 19 minutes.
Source: Datareportal
16. The average Threads user opens the app 20.2 times a month
This is for Android app users specifically according to a report from Datareportal. In comparison, the average user opens the Twitter/X app 130.9 times per month.
Source: Datareportal
Threads traffic statistics
Next, let’s look at some statistics about Threads website traffic.
17. The Threads website is visited 154 million times a month
According to data from Similarweb, Threads.net was visited around 154 million times last month at the time of writing. Keep in mind that this just refers to site traffic and doesn’t include app opens.
This makes Threads the 263rd most visited website in the world at the time of writing, as well as the 17th most-visited website in the social media platforms category.
Source: Similarweb
18. 18% of Threads visitors come from Taiwan
That’s more than any other country and reflects the fact that Taiwan is one of the main countries driving Threads’ current rapid growth.
After Taiwan, the next top countries that visit Threads.net are the United States (17.3%) Vietnam (9.1%), Brazil (8%), and Japan (5.6%).
Source: Similarweb
19. 29.7% of Threads visitors are 25 to 34 years old
That’s more than any other age bracket. The next top age brackets to visit Threads.net in order are 18-24 (21%), 35-44 (19.2%), 45-54 (13.9%), 55-65 (10.1%), and 65+ (6%)
Source: Similarweb
20. 59% of Threads visitors are male
Like most other social networks, Threads website traffic skews slightly more male than female. Around 58.59% of visits are male while 41.41% are female.
Source: Similarweb
21. The average Threads website visit duration is 3 minutes, 48 seconds
That’s almost twice as long as the average Threads app session duration.
Source: Similarweb
Misc. Threads statistics
Before we wrap up, here are a few more Threads statistics you might find interesting.
22. Over 50 million Topic Tags have been created on Threads to date
Topic Tags are basically Threads’ take on hashtags. They’re used to categorize posts into topics to help it easier for users to discover content that interests them. Over 50 million different Topic Tags have been made so far.
The three most popular Tags as of the middle of the year were PhotographyThreads, BookThreads, GymThreads, ArtThreads, and TTPD.
Source: Instagram
23. 63% of Threads’ posts are text-only
As you’d expect given that Threads is a text-based social network, the majority of posts only feature texts, while one in four posts include at least one photo.
Source: Instagram
24. The most followed Threads account is @neymarjr
According to the latest data we could find, the most followed account on Threads is @neymarjr with 15.7 million followers. Other followed by @selenagomez with 14.8 million followers, and @kyliejenner with 12.9 million followers.
Source: Threads
25. 63% of Threads’ mentions happen on X (Twitter)
In the month that Threads launched, data shows that around 63.6% of mentions of Threads on the web happened on its main competitor platform, X. A further 16.2% happened on Facebook, 8.6% on websites, 5.2% in reviews, and 3.8% on Instagram.
Source: Statista4
26. The top reason Gen Z users sign up for Threads is because it looks fun (40.1%)
A survey in the US asked Gen Z users why they opened social media accounts on Threads and the top response was ‘because it looked fun’ (40.1%).
Other top reasons include because they wanted to try a new platform (38.7%), because their friends and family were already on it (25.7%), and because it was easy to install through their Instagram account (25.4%).
Source: Statista5
Final thoughts
That concludes our roundup of Threads user statistics.
As these stats show, Threads seems to have finally solved the user retention issue that plagued them in their early days and is now picking up steam.
If it can maintain its current growth rate, we may see Threads become a more serious competitor to X and other social media platforms. Mark Zuckerberg certainly seems to think so, having said he’s confident in Meta’s ability to grow the platform and even talked about reaching a billion users.
While you’re here, we’ve got more social media statistics you might be interested in. See our ranking of the top social media platforms by monthly users and check out the latest influencer marketing statistics.
