24 Winning Facebook Giveaway Ideas For 2024 (+ Examples)
Looking for Facebook giveaway ideas? I’ve got you covered.
Running Facebook contests can be a great way to boost brand awareness and grow your following—but what sort of giveaway should you run?
In this post, I’ll be sharing 24 winning Facebook giveaway ideas that you can use for inspiration. Plus, I’ll throw in a few examples of different giveaway types to show you what some of them might look like in practice.
And if you stick around until the end, I’ll also share a few proven tips you can use to make your giveaways more exciting and get more entrants.
How to create your Facebook giveaway
The best way to create your Facebook giveaway is with SweepWidget.
It’s a complete contest management solution that you can use to set up your giveaways, host your entry forms, manage entrants, and select winners.
It’s super easy to use and has pre-made entry methods for most of the giveaway types we’ll look at in this post.
You pretty much just select the entry method that matches the type of giveaway you want to run, choose your prizes and settings, publish it to a landing page, and share it on Facebook. It’s that easy.
24 Facebook giveaway ideas (with examples)
Alright, let’s dive into the list. Here are 24 winning Facebook giveaway ideas to boost your brand.
#1 – Like & comment giveaway
This is probably the most common type of Facebook giveaway, and it’s super simple. Offer up a prize and invite users to like and comment on your post to be in with a chance of winning it.
It’s a great way to get lots of engagements very quickly, which in turn gives your post a boost in the algorithm and helps to increase the giveaway’s reach.
#2 – Refer-a-friend giveaway
Refer-a-friend giveaways are set up so that to enter, participants must tag a friend in the comments or share your post to their timeline. If you’re lucky, this will create a chain effect with referrals snowballing, and your giveaway will go viral.
Bonus tip: Offer bonus entries for each additional friend a participant refers to further boost the giveaway’s virality and improve reach.
Check out this example from @ShakerShakerBar.
They required entrants to tag a friend (or 5) in order to enter. They also added a few additional entry requirements to get even more value out of the post.
#3 – Nominate-a-friend giveaway
Nominate-a-friend giveaways are a more ethical spin on the refer-a-friend format. The idea is to invite the people who see your giveaway to nominate a friend who they think deserves the prize to enter that person for a chance to win.
For example, if you’re promoting a vacation rental, you could write a caption like “Got a friend who deserves a break? Tag them in the comments and let us know why for a chance to win a 2-night free stay at our B&B”.
Here’s an example from @GrandFinaleCleaning. They ran a giveaway for Mother’s Day and asked Facebook users to nominate a special mom to enter them for a chance to win.
#4 – Follow-to-enter giveaway
Instead of requiring entrants to like or comment on your post, require them to follow your brand’s Facebook page.
That way, all those new followers you gain will see all your future posts too (except for those who unfollow later), and that will significantly boost your organic reach on Facebook and pay dividends long after the giveaway campaign ends.
#5 – Branded hashtag challenge
Set up a giveaway contest in which Facebook users have to share a post using your branded hashtag in order to enter. For example, if you’re a travel agency, you might ask them to share a story of one of their recent vacation mishaps along with your branded hashtag for a chance to win.
#6 – Photo contest
Photo contests are a great way to gather lots of UGC (user-generated content) for your brand. Users have to share a photo of themselves using your product in the wild to be entered for a chance to win.
It’s up to you how you set this up. For example, you could ask them to share a photo to their Facebook profile/page with a certain hashtag to enter. Alternatively, ask them to upload a photo using a submission form.
You could choose a lucky winner at random, award the prize to your favorite photo, or even share all the photos to a gallery and let the participants themselves vote to pick the winner.
Here’s an example of a photo contest from @WonderFoldUK. They asked users to share their best Halloween costumes using their branded hashtag for a chance to win.
#7 – Vote-to-enter giveaway
Run a voting contest in which participants have to vote to be entered into the prize draw. This can be a great way to get feedback about your products and promote new product lines.
For example, you could share a post with several of your best-selling products, or several ideas for future products, and ask entrants to vote for their favorite.
#8 – Everyone wins giveaway
A nice way to make your giveaways more inclusive and attractive is to offer a small prize to everyone who enters, even if they don’t win, and a separate, bigger prize for the winner.
The small prize could be something like a 10% off coupon or a discounted gift card for your store. These sorts of prizes are great as they also give contest entrants a reason to make a purchase, which helps drive sales.
#9 – Leave a review giveaway
Ask customers to leave a review or testimonial on your Facebook page or anywhere else online to be entered into your giveaway. This is a great, easy way to boost your brand reputation and gather valuable feedback at the same time. Positive reviews also serve as powerful social proof that you can add to your product pages to improve your conversion rate.
Check out this example from @CanyonRidgeDental. They run a Google review giveaway, where everyone who leaves them a Google review has a chance to win a prize.
#10 – Complete a survey giveaway
Want to know what customers think about your product/services? Create a survey and invite customers to complete it in exchange for entry into your Facebook giveaway. You can use the insights you gather to guide your marketing strategy and inform future product development.
#11 – Name a product contest
A fun way to get your target customers invested and generate a buzz ahead of a new product launch is to run a name-the-product giveaway contest. Offer several names up in a poll and let customers vote to pick their favorite, or just invite them to leave a comment with their own suggestion. Doing so enters them into your giveaway for a chance to win the big prize.
#12 – Submit an idea contest
Ask your audience to leave a comment on your giveaway post with an idea relevant to your brand. For example, ice cream brands could ask for ideas for their next ice cream flavor. Commenting with an idea enters them into the prize draw.
#13 – Share a story giveaway
Invite your audience to share a funny/entertaining/inspiring story to enter your giveaway. You could theme this around your brand or any holiday in the calendar.
For example, on Valentine’s Day, you might write “Romance is in the air. Tell us about your most romantic Valentine’s Day experience for a chance to win a 2-day couple’s spa getaway. Don’t forget to use the hashtag #mybrand”. You get the idea.
#14 – Spin-to-win giveaway
Spin-to-win giveaways are a gamified version of a giveaway, in which entrants open up your giveaway widget and have to ‘spin’ a wheel in order to instantly win a prize. Prizes can be anything: vouchers, discount codes, digital downloads… you name it.
You can set it up so that participants have to take a certain action before they can claim the prize, like liking your Facebook post or entering their email address.
#15 – Guess the number challenge
Here’s another fun giveaway idea. Share a photo on Facebook, and ask users to guess how many items are in it. For example, how many jelly beans are in this jar, how many books are in this library, how many sprinkles are on this ice cream, etc. The closest to the correct number of items wins the prize.
Brand Crystal’s Cupcakes did a fun spin on this challenge when they shared this Facebook giveaway challenging users to guess how many bars of chocolate went into a batch of rocky roads, with the closest guess winning lots of chocolatey goodies.
It was a huge success, racking up 1.9k comments and hundreds of likes.
#16 – List building giveaway
Giveaways can be a great way to grow your email list fast. Create a newsletter opt-in form, and share a post on Facebook inviting users to sign up to be entered into your giveaway. You can then nurture all those people who sign up to your list with email marketing campaigns, which can help to boost your sales later down the line.
#17 – Hidden image giveaway
Here’s a creative Facebook giveaway idea that’s super fun and engaging. Hide a graphic or text somewhere on your website, and share a Facebook post challenging users to find it. You could say the first to find it wins or alternatively, reward everyone who correctly identifies the location with one entry to your giveaway.
Facebook page MeeshaAesthetics did something similar in this giveaway.
They challenged users to find all the hidden Botox bottles in a graphic in their Facebook post as part of their Easter giveaway.
#18 – Facebook Group giveaway
Use your giveaway to get more people to join your brand’s Facebook group. It’s easy to set this up in SweepWidget. Just choose ‘Visit Facebook Group’ as the entry method, then enter the group URL.
#19 – Facebook Live giveaway
Host your giveaway in real time with Facebook Live. Live giveaways are much more exciting as your audience can interact with you in real time as you collect entrants and pick winners, and that creates a huge buzz around the event.
#20 – Pick-your-own-prize giveaway
Not sure what prize your audience will be most interested in? Offer up several options and let the winner pick their favorite. More people will be inclined to enter the giveaway if they know they can choose a prize they actually want.
#21 – In-store giveaway
Facebook giveaways can work just as well for local businesses. The key is to offer a prize that users have to collect in-store, rather than shipping it to them. That way, only local people who are able to claim in-store will want to join, which helps ensure your giveaway doesn’t get filled up by tons of people outside of your local area who are never likely to shop with your brand.
Bonus tip: SweepWidget’s whitelist feature makes it easy to run live in-person giveaways. The best way to set it up is to have someone in your store with an iPad to collect information from people who want to enter your contest, and then use the whitelist feature to only allow users to enter on that in-store device. See here for a complete guide.
#22 – Check-in giveaway
This is another great option for local businesses who want to use their giveaway to get more customers through their doors. Participants have to physically check in on Facebook at your premises to enter.
#23 – App download giveaway
If your goal is to get more people to download your app, make that the entry requirement for your giveaway. This is one of SweepWidget’s supported entry methods, so it’s super easy to set up.
#24 – Secret code giveaway
This is another fun Facebook contest idea. Hide a secret code somewhere on your website/Facebook page or make it the answer to a riddle/trivia question in a Facebook post. Then, set up a secret code giveaway with SweepWidget in which users have to enter the secret code in order to enter the giveaway.
Bonus giveaway tips
Now we’ve shared some of the best Facebook giveaway ideas, let’s look at some other ways you can make your Facebook contests more effective.
Add tiered rewards
Reward entrants with additional points for actions that they complete. For example, you could give them an extra point for each friend they refer.
Then, set up tiered rewards/prizes that entrants only unlock once they reach a set amount of points.
For example, you could offer a 10% off coupon as a prize for entrants with 1 point, a free digital download at 5 points, and a chance to win your big grand prize at 10 points. You get the idea.
Offer bonus entries
SweepWidget gives you the option of offering bonus entries for each optional entry method they complete.
For example, you could offer one entry when they like your Facebook page, a bonus entry if they also follow your page, and another bonus entry if they tag a friend.
This provides a powerful incentive for users to complete optional actions because more entries give participants a greater chance of winning the prize.
Add a leaderboard
Leaderboards are a great way to gamify your giveaways.
They provide a public display of the top participants who have accrued the most giveaway points/entries, which helps to create a sense of healthy competition that drives action.
It’s up to you how you set your leaderboards up. For example, it could just be for fun. Or, the person at the top of the leaderboard at the end of the contest could be awarded the prize.
Points could be awarded based on how many optional entry methods entrants complete, or if you’re running a photo contest, based on something like how many votes their photo received.
Add a countdown timer
Adding a countdown timer to your giveaway helps to create a sense of urgency that encourages more people to enter.
People naturally tend to have a fear of missing out (FOMO). So when they see the clock on that countdown timer ticking down, they’re inclined to take action before it’s too late.
Bonus tip: Try running 24-hour giveaways, rather than campaigns that last weeks or months. Shorter timeframes often generate better results thanks to FOMO.
Boost your giveaways
To give your giveaway the best chance of going viral, consider ‘boosting’ the Facebook post to turn it into a paid ad.
Facebook serves boosted posts to a larger audience than you could reach organically. And you can set targeting options so that it only gets shown to people within your target audience. For example, you can target your ads by location, interest, etc.
Partner with a brand
Don’t have anything good to offer as a prize? No worries—partner with a brand that does!
There are lots of brands out there that want to collaborate with creators as part of their influencer marketing campaigns, and they may be willing to run a joint giveaway campaign with you, in which they supply the prize and you handle the promotion.
Here’s an example from Little City. They partnered with brand @totfest_festival which supplied the prize for their giveaway.
The partnership worked well as both brands share a similar target audience.
Partner with an influencer
This is the reverse of the last tip. If you’re running a Facebook giveaway to boost your brand awareness, consider partnering with an influencer to help promote it.
If you can get an influencer in your niche to share it with their audience, it can significantly boost its reach and give it a better chance of going viral.
There are lots of influencer marketplaces where you can find creators who are a good fit for your brand. For smaller brands, partnering with nano-influencers with a modest but highly targeted following can be a good place to start.
Celebrate a milestone or holiday
A good way to promote your giveaway is to use it to mark a special occasion, like a national holiday or a business milestone.
For example, you could run a giveaway to mark the 5th anniversary of your brand, or to celebrate International Women’s Day.
This gives context to your giveaway and makes it seem less obviously like a marketing strategy and more like a way for your business to give something back.
Here’s an example from the brand @Nasoya, who launched their giveaway to celebrate Earth Month.
Cross-promote on other channels
Facebook giveaways don’t have to just be on Facebook. You can also cross-promote them on other social media channels to reach more people and get more entrants.
For example, share your giveaway in an Instagram Story. Make a video promoting it on TikTok. Tweet about it on X. You get the idea.
This is easy if you set up your giveaway with SweepWidget as the widget will be hosted on your website or landing page, so you can link to it from anywhere.
Announce the winner publicly
When you select a winner for the giveaway, announce it on your Facebook page.
There are a couple of reasons this is worth doing. First off, it proves your giveaway is legit as entrants will be able to see for themselves that someone won the prize, even if it wasn’t them. And this makes them more likely to enter again in your future giveaways.
Secondly, you can let entrants know the date you’ll be announcing the winner ahead of time to build excitement. People will be waiting for the announcement, which boosts engagement.
Final thoughts
Hopefully, these fun Facebook giveaway ideas have given you some inspiration for your next marketing campaign.
Want more Facebook contest ideas? Check out these 23 giveaway ideas for small businesses.
Don’t want to use SweepWidget to manage your giveaways? See our roundup of the best social media contest apps for more options.
You might also enjoy our roundup of 42 social media post ideas to boost your brand.
Related reading:
- 20 Successful Instagram Giveaway Ideas You Can Use (+ Examples)
- 36 Instagram Video Ideas To Boost Your Following (+ Examples)
- 12 Top Social Media Automation Tools + Pros & Cons
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