31 Facebook Live Statistics For 2026 (Latest Data)
Looking for the latest Facebook Live statistics? I’ve got you covered.
Facebook Live was once the second most popular livestreaming platform, but much has changed since then.
In this post, we’ll dive into all the latest facts and figures to uncover the current state of Facebook Live.
We’ll look at how popular it is this year, reveal its share of the livestreaming market, and explore other interesting insights.
Top picks
- Facebook Live’s daily active users reached 800+ million at its peak (Meta, Facebook3)
- There have been over 10 billion Facebook Live broadcasts so far (Facebook3)
- Around 30k people are watching Facebook Lives at any given time, on average (Streamlabs)
- Facebook Live currently averages around 32.6 million total monthly watch hours… (Stream Hatchet)
- …which is 55x less than the leading livestreaming platform, Twitch (Stream Hatchet)
- Facebook Live’s average watch hours have decreased by 94% over 3 years… (Streamlabs)
- Facebook Live is no longer one of the top-5 streaming platforms, with a <1% share of the market (Streamlabs)
Facebook Live usage statistics
Let’s start with some general Facebook Live statistics that highlight how many people use the platform to stream and view live content.
1. Facebook Live had 800+ million daily active users at its peak
According to data from Meta, over 800 million people were using Facebook Live & Instagram Live every day in 2020, at the peak of its popularity.
That year, demand for live content was sky-high due to the pandemic, and Facebook Live was the go-to platform for many viewers.
It was so popular, in fact, that it was the second most popular platform for watching livestreams after Twitch, outperforming even YouTube gaming.
Unfortunately, Facebook Live usage has fallen dramatically since then, and it’s not nearly as popular today as it once was.
Meta hasn’t released any more up-to-date figures regarding its Facebook Live daily active users (DAUs). However, we know that watch hours on the platform are down by over 90%. So if the same trend is true for user numbers, it seems likely that its current DAUs are under 100 million.
Sources: Meta, Facebook3
2. Over 2 billion people have watched Facebook Live broadcasts
Within just a few years of Facebook Live launching, over 2 billion people had already tuned into at least one live broadcast on the platform. That’s around a quarter of the global population.
At that time, Facebook also claimed that ‘hundreds of millions of people’ had already gone Live on Facebook.
Source: Engadget
3. 10+ billion live broadcasts have been made on Facebook Live
During the pandemic, Meta claimed in a post on Facebook Business that over 10 billion livestreams had been broadcast since they first launched Live video.
That was over 4 years ago, so it’s likely that that figure is significantly higher now. But unfortunately, Meta hasn’t released any more up-to-date data since then for us to go off.
Source: Facebook3
4. Over half a million hours of content was streamed on Facebook Live last quarter
According to Streamlabs’ latest quarterly report (Q3 2024), Facebook Live creators streamed a little over 500k hours of live content in the last quarter.
While that might seem like a lot, it’s actually very small compared to other social networks—and just 2.5% of what it was during Facebook Live’s peak.
To put it into context, in Q2 2021 (when Facebook Live was at the height of its popularity), over 20 million hours of content was streamed on the platform. That’s 40x more than today.
Source: Streamlabs
5. The average concurrent viewership on Facebook Live is around 30,000
That’s the total number of people who are tuned into streams on Facebook Live at any one time, on average, as of Q3 2024.
Again, it’s down substantially compared to a couple of years ago. In Q3 2021, Facebook Live’s average concurrent viewership was 585,000. That’s almost 20x more than today.
Source: Streamlabs
6. Facebook Live is the most popular platform for live shopping
While Facebook might be losing the battle to be the biggest livestreaming platform, it’s winning in one particular area: live commerce.
According to the stats, 57.8% of surveyed internet users have purchased a product on Facebook during a livestreaming event—that’s more than any other platform and makes Facebook the #1 most popular platform for live shopping.
It’s followed by Instagram (45.8%), TikTok (15.8%), and YouTube (14.4%). Keep in mind, though, that this data is from 2022. Other platforms may have caught up since then.
Source: Facebook3
7. Facebook Live is the second most popular livestreaming platform in the UK
According to survey data published on Statista, 29% of surveyed internet users in the UK said they watch livestream content on Facebook as of November last year, making it the second most popular livestreaming platform in the country after YouTube Live.
29% of those surveyed also said they watch live content on Instagram, making it tied with Facebook in second place.
Remember though that this is just the results of one survey in one country. It doesn’t reflect the overall trends we’re seeing with Facebook Live globally, which suggest that it’s no longer among the most popular platforms for watching live content.
Source: Statista
8. 1 in 5 Facebook videos were once Live videos
In April 2017, Facebook reported that as many as 1 in 5 videos on the platform were Live videos, which shows just how popular Facebook livestreams were in their heyday
Source: Facebook2
9. Facebook Live’s US audience grew by +50% in one month
From February 2020 to March 2020, Facebook reported a +50% increase in Live viewers in the US. This coincided with the pandemic, which caused consumers around the world to stay at home and seek out online experiences while they were unable to attend in-person events.
Source: Facebook3
Facebook Live watch hour statistics & trends
Let’s explore some statistics that reveal how many hours of content viewers watch on Facebook Live this year, how that’s changed over time, and what it tells us about Facebook’s place in the wider livestreaming market.
10. Facebook Live’s total average monthly watch hours is 32.6 million
Between October 2023 and September 2024, Facebook Live averaged 32.6 million monthly watch hours.
That’s the average amount of time viewers collectively spent watching livestream content on the platform, and it’s significantly less than many other platforms.
For comparison, Twitch averaged 1.8 billion monthly hours watched in the same time frame (around 55x more than Facebook Live) And YouTube Gaming averaged 576 million monthly hours watched (around 17x more than Facebook Live).
Source: Stream Hatchet
11. Facebook Live had just 66 million watch hours last quarter
In the last quarter at the time of writing (Q3 2024), Facebook Live had around 66 million total watch hours.
That’s down by 14.72% compared to the previous quarter (77.97 million), and 71.47% compared to the previous year (233.2 million).
This suggests Facebook Live’s popularity is still trending downward. Its average watch hours are getting lower and lower every quarter. If this trend continues, we may see it disappear entirely.
Source: Streamlabs
12. Facebook Live’s watch hours are down -94% compared to 3 years ago
In Q3 2021, Facebook Live achieved over 1.29 billion hours watched—that was at the peak of its popularity.
It’s been declining rapidly ever since then and is now down to just 66 million, which is just 6% of what it was at its peak.
Source: Streamlabs
13. Facebook Live no longer ranks in the top 5 most-watched streaming platforms.
With just 66 million watch hours, it’s significantly below Twitch, YouTube Gaming, Kick, Afreeca, and Chzzk. And it only accounts for a small fraction of the 378 million watch hours that go to ‘other’ platforms not in the top 5 list.
This is an incredible fall from grace compared to a few years ago when Facebook Live was firmly in the top 3 platforms and a strong competitor to both Twitch and YouTube Gaming.
| Top streaming platforms | Total hours watched in Q3 2024 |
| Twitch | 5.14 million |
| YouTube Gaming | 1.94 million |
| Kick | 534 million |
| Afreeca | 296 million |
| Chzzk | 164 million |
| Other platforms | 378 million |
| Facebook Live | 66 million |
Source: Streamlabs
14. Facebook Live has less than a <1% market share of the livestreaming market
There was a combined total of around 8.46 billion live streaming watch hours in Q3 2024 across all platforms, based on data we extrapolated from Streamlabs’ report.
Facebook Live accounted for just 66 million of those, which is just 0.78% of the total.
In comparison, Twitch—the market leader—has a 60.8% market share with 5.14 billion watch hours.
Source: Streamlabs
Facebook Live for marketing statistics
Next, let’s look at a few statistics that reveal how (and why) marketers are using Facebook Live this year.
15. 68% of companies have used Facebook Live for video marketing
According to a survey from Wyzowl, 68% of surveyed marketers say their companies have used Facebook Live for video marketing, making it the 8th most popular video marketing channel overall.
YouTube ranks first with 90% of surveyed marketers reportedly using it, and Facebook generally comes second at 86%.
Source: Wyzowl
16. 57% of companies say Facebook Live is the most effective video marketing channel
Wyzowl also asked surveyed marketers which video marketing platforms they thought were effective, and 57% pointed to Facebook Live, making it the 8th most effective overall.
YouTube ranked top (78%), followed by Facebook (71%) and Instagram (64%).