12 Best Instagram Analytics Tools (2024 Comparison)

Looking for the best Instagram analytics tools? You’re in the right place.

Instagram analytics tools enable you to accurately measure your performance and growth over time, so you can see what’s working and what isn’t.

Plus, they provide invaluable insights about your audience and competitors that you can feed back into your strategy.

I wanted to know which Instagram analytics tools offered the most bang for your buck, so I tried and tested all of them. In this post, I’ll review and compare all my top picks.

The best Instagram analytics apps & tools compared

1. Social Status

Social Status offered the best Instagram analytics of any tool I tried. That’s not surprising given it’s also one of the only dedicated social media analytics tools on the market. 

I’ve found that most platforms that offer Instagram analytics treat it as more of an add-on. They’re mainly focused on things like social media scheduling, so their analytics and reporting features are fairly basic.

Social Status isn’t like that. It’s 100% focused on analytics, so you get much deeper insights and more advanced metrics than usual.

I like the fact that analytics are sorted into different dashboards/tools to make it easier to find what you’re looking for.

The Profile Analytics dashboard gives you insights into the performance of your Instagram account (and other socials). 

You can see things like impressions, engagement metrics, clicks, video views, organic reach rate, etc., and how they’ve grown over time. Plus, dig deeper to learn about your top audience demographics, and analyze/compare specific posts, Reels, and stories.

There are three other dashboards to analyze your Instagram ads, competitors, and influencers. Plus, a fully white-labeled reporting tool complete with customizable templates, scheduled reports, and more.

I also like that Social Status pulls data from its Competitor Analysis tool to provide users with industry benchmarks (e.g. the average engagement rate on Instagram). This comes in handy as you can use those benchmarks to measure your performance against.

Pros and cons

2. Pallyy

Pallyy is the best Instagram analytics tool for content creators. It gets top marks for ease of use and I appreciate its straightforward, affordable pricing.

Pallyy offers several tools rolled into one: scheduling, analytics, social inbox, Instagram bio link, and a media library.

On the analytics side, you get access to Instagram post-, profile-, story-, and competitor analytics. Plus, basic analytics for Facebook and LinkedIn, and the ability to create customized reports.

The report builder is easy to use—you just choose what metrics you want to include and set the reporting period, then export it or grab a link to share with clients. 

However, I was disappointed to find that you can’t automate reports to have them automatically generated and sent over email at set intervals—this is something you do get on most other tools.

Aside from that, though, there’s not much to dislike. The analytics dashboard is well organized. You get all the important stats and metrics like likes, comments, engagement rate, follower growth, etc. 

I particularly like the ‘best time to post’. It shows you when your audience is most likely to engage with your Instagram post, which comes in super useful.

Pros and cons

3. ContentStudio

ContentStudio is the best choice for marketing teams. It’s an all-in-one platform that offers Instagram analytics, plus lots of other tools to help with your social media campaigns.

ContentStudio isn’t just for Instagram. It provides multi-channel social analytics so you can measure your performance on Instagram, Facebook, X, Pinterest, and LinkedIn in one place.

It tracks tons of KPIs and metrics and gives you useful insights about your top hashtags, audience growth, follower demographics, most engaging content types, and more.

And it’s great for competitive benchmarking. You can compare things like your average publishing frequency and engagement rate to your biggest rivals on Instagram to find out how you stack up. Plus, dig through their content to reverse engineer their Instagram marketing strategy.

I find ContentStudio’s automated, white-label reports to be better than most—this is one of the reasons it’s great for marketers. Other features that make it a good choice for marketing teams include its powerful real-time collaboration tools and ability to separate social sets into different workspaces (one for each brand you manage)

You can control which team members have access to which features, assign tasks by mentioning users, leave notes and feedback, and set up approval workflows.

Aside from analytics, ContentStudio also comes with a publishing tool (allowing you to plan, post, and schedule social media content), an AI assistant (to generate captions, images, etc.), a unified social media inbox (to manage and reply to messages), and a Discover tool.

I particularly like the Discover tool—it comes in super useful for content curation and influencer outreach.

Just search for a keyword and it’ll bring up a feed of the content related to that keyword on the web. Alongside each piece of content, it provides analytics including the number of engagements and shares it has and its sentiment. 

So, you can quickly find top-performing content that will resonate with your Instagram audience, and share it in a couple of clicks.

Pros and cons

4. Agorapulse

Agorapulse is the best option for social media managers. It’s one of the only tools I’ve tried that can track, measure, and report ROI metrics, making it easier to prove results to the brands you work with.

Agorapulse is another all-in-one platform, so it comes with a lot of features. There’s a reporting tool, social inbox, publishing toolkit, social listening tool, AI writing assistant, link in bio page builder, and more.

The reporting tool is very powerful. You can use it to track all the usual reach, engagement, and growth metrics for Instagram and other networks. 

Plus, find out which types of posts perform best and when, analyze your audience with user behavior data, track team performance, etc. You can combine all those insights into custom social media reports and send them to your clients manually or automatically at set intervals.

What really impressed me, though, is the ROI tool. It pulls in data from Google Analytics and uses it to analyze the impact your social media efforts have on your client’s traffic, leads, and sales.

For example, it tells you how many visitors and transactions each Instagram post and conversation has driven. And it even tells you how much revenue they’ve generated in monetary figures.

This comes in incredibly useful for social media managers as brands always want to know what they’re getting back from the money they spend on social media, but that’s not always easy to prove. With Agorapulse, it is.

Pros and cons

5. Iconosquare

Iconosquare is the most flexible Instagram analytics tool I’ve tried, and it has one of the best UIs on the market.

It provides advanced analytics for Instagram and other social networks with tons of insights about your reach, engagements, community, posts and stories, and growth. 

There are over 100+ metrics in total, which is more than you get with a lot of other analytics tools. And what’s cool is you can export any metric as a visual graph in a single click.

I really like the custom dashboard too—this is Iconosquare’s best feature, in my opinion.

You get to choose what metrics you want to display by adding/removing/rearranging widgets as needed. And once it’s built, you’ll receive regular automatic reports directly to your email inbox.

In addition to analytics, Iconosquare also provides tools to help with publishing, collaboration, inbox management, and social listening. Social listening enriches your analytics by enabling you to track hashtags and competitors on Instagram and discover emerging trends.

Also, Iconosquare’s Teams plan is great value for money for marketing teams. With a lot of other tools, you pay per user seat, but Iconosquare’s Teams plan lets you have up to 10 users for less than a hundred bucks a month, which is tough to beat.

Pros and cons

6. Sendible

Sendible is the best choice for agencies. It’s the only Instagram analytics tool on this list that’s fully white-label, meaning you can host it on your domain and customize it with your branding so it looks like your own in-house software. 

The Client Connect feature enables secure onboarding, so all of your clients can connect their profiles to Sendible through your domain, without having to tell you their passwords. This is something I’ve only seen on Sendible.

And you can manage each client and their social sets in separate dashboards to keep things organized. 

Sendible provides 200+ analytics modules for you and your clients to explore, which is way more than most tools. 

That includes all the usual reach, engagement, and growth metrics plus insights into things like your optimal posting times, most engaged followers, top-performing posts, etc.

I like how flexible Sendible’s report builder is. There’s a pre-set template for Instagram analytics reports, as well as templates for cross-channel reports that combine metrics from all your profiles together. 

You can set up automations to send out branded, presentation-ready reports that demonstrate ROI to your clients at daily, weekly, or monthly intervals, or manually at any time you choose.

Also, note that Sendible is an all-in-one platform. So aside from analytics, it comes with lots of other tools including a scheduling calendar, team collaboration tools, priority inbox, and content library.

Pros and cons

7. Metricool

Metricool is one of the most affordable Instagram analytics tools on this list. You can get 3 months of historical analytics data on the free plan and paid plans with unlimited historical data are super affordable.

Metricool provides analytics for all types of Instagram posts including Reels and Stories. You can also use it to analyze competitors, hashtags, other social platforms (like YouTube, Facebook, X, etc.), and your website/blog.

You can’t build reports on the free plan, unfortunately. However, paid users can generate reports using pre-made or custom templates and export them as CSV files.

In addition to analytics, you get access to other tools including a social planner, link in bio tool (SmartLinks), AI assistant, social ads manager, and unified inbox.

My favorite thing about Metricool is its Looker Studio Connector. It allows you to connect Metricool to Google’s Looker Studio and combine its data with data from hundreds of other sources, such as Google Analytics or Search Console.

This is particularly useful if you’re trying to measure the impact your Instagram efforts are having on your web traffic and wider marketing campaigns.

Pros and cons

8. Brand24

Brand24 is the best tool for analyzing and reporting on mentions. It’s a web monitoring tool that tracks mentions of any keywords you choose across 25 million online sources, including Instagram.

A lot of people use Brand24 specifically to track mentions of their brand name, as this is a great way to measure awareness and PR coverage. However, you could also use it to monitor specific topics (to discover key influencers and emerging trends in your niche) or competitors.

Once you’ve set up your alerts, Brand24 will monitor the web for mentions around the clock. The second someone talks about your brand/keyword on Instagram or beyond, it’ll let you know about it.

The Analysis section shows you important metrics like the total reach of all your mentions, as well as the most popular posts and profiles that mention your keywords.

I like that you can filter mentions by sentiment (positive or negative), and by ‘influencer score’. The latter allows you to find and prioritize mentions from Instagram influencers that will have the biggest impact.

Pros and cons

9. Vista Social

Vista Social is a feature-rich platform that provides all the Instagram analytics data you could need, as well as lots of other useful tools for managing your socials.

That includes publishing tools, a unified social inbox (where your team can view and respond to messages on Instagram and other networks), a listening tool, and a link in bio page builder.

You can generate different types of reports depending on what you want to analyze. For example, post performance reports allow you to measure things like engagement, conversions, and paid and organic content performance.

Profile performance reports allow you to track how your followers have changed over time and measure overall growth. Competitor reports allow you to analyze your rivals on Instagram and benchmark your performance against theirs.

There’s also a ‘team activity report’, which tells you how each of your team members on Vista Social is performing: i.e. how quickly they’re responding to messages in the inbox, completing assigned tasks, etc. This is one of the reasons Vista Social is a good choice for marketing teams.

Marketing teams and agencies will also appreciate the fact that reports are fully white-label. So you can add your brand logo and customize titles, descriptions, etc. Delivery can be automated so reports are sent out to your clients at set intervals, or exported manually as a PDF.

Pros and cons

10. Instagram Insights 

Instagram Insights is Instagram’s native analytics tool. It’s completely free, and you can access it inside the app itself, which is great. However, it has some huge drawbacks that I’ll get to in a moment.

You’ll need a business account to use Instagram Insights. Eligible users can find it under the ‘Insights’ section of their settings menu.

In the main dashboard, you’ll be able to see basic stats like total accounts reached and engaged within a given period of time. 

You can click on a specific post to see more detailed insights, such as the percentage of accounts reached that were followers vs non-followers. 

For Reels, you can see your average watch time, total plays and replays, and more. And under the audience section, you can find out more about your follower demographics, i.e. their age ranges, locations, genders, etc.

That’s pretty much it. Nothing too advanced, but it covers all the essentials, which is all you can really expect from a free Instagram analytics tool.

My biggest issue with Instagram Insights, though, is that you can only view 90 days of historical data. That’s as far back as you can look, which makes it difficult to track your growth long-term.

It doesn’t have any reporting tool either, which will be a problem if you work with clients and need to prove ROI. 

And of course, it only provides insights into Instagram. You can’t view analytics for other social platforms alongside it like you can with most of the other tools on this list.

Pros and cons

11. Keyhole

Keyhole is another powerful tool that offers both analytics and publishing in one place.

It’s mainly focused on Instagram and X (Twitter) but also offers analytics for Facebook, X, LinkedIn, and YouTube.

I was impressed by the breadth of analytics data that Keyhole offers. You can use it to track the performance of every post including Stories and Reels, discover and compare influencers, perform competitive benchmarking, measure brand awareness and sentiment, find your best time to post, and lots more.

Keyhole even tells you the optimal length for your posts, based on your historical data, which I’ve found super useful. I also haven’t seen this feature anywhere else.

I like that Keyhole’s analytics are seamlessly integrated with the publishing. So for example, you can use the analytics to find your top-performing posts, and then move them over to the publishing tool to repurpose and reschedule them.

I think their ‘Historical Data’ tool is really neat too. However, it’s more useful for Twitter (X) than Instagram. You can use it to ‘backfill’ your Keyhole analytics dashboard with data from as far back as 2015.

Pros and cons

12. Sprout Social

Sprout Social is the most expensive option on this list. It has a much higher starting price than the other tools, which is why we saved it for last place. Despite that, it might be a good choice for large brands and enterprises.

Sprout Social is a comprehensive, all-in-one solution for social media marketing. So, Instagram analytics are just a small part of the product. 

It also offers analytics for other social networks, and a bunch of other tools for things like publishing, managing engagement, social listening, influencer marketing, and employee advocacy.

Its core analytics tool offers deep insights at both the post- and profile levels. You can track all the most important metrics to analyze your performance and uncover strategic insights to inform your future campaigns. Plus, analyze and report on your competitors, discover hashtags that can increase your reach, and more.

I particularly like that Sprout lets you analyze both organic and paid performance in one place. If you run Instagram ad campaigns or boost your posts, you’ll find this useful.

What I don’t like so much is the fact that Sprout makes you pay extra for ‘Premium Analytics’. 

It’s an add-on that unlocks more advanced filtering options, over 150+ additional metrics, interactive charts and graphs, and a powerful report builder, so it’s worth having. However, I really think it should be included out of the box given how expensive the monthly subscription is.

Pros and cons

Conclusion

That concludes my review of all the best Instagram analytics tools on the market this year.

As you can see, each tool has its strengths and weaknesses. The right choice for you will depend on the specific metrics you want to track, the features you need, and your budget.

You’ll need to factor all that in when weighing up your options. And don’t forget: Most of these tools offer a free plan or trial, so you can test them out for yourself before you sign up.

Looking for more tools to help with your Instagram campaigns? Read our roundup of the social media contest apps and social media publishing tools.

You might also want to check out these 42 social media post ideas and examples while you’re here.

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