9 Best Link In Bio Tools For Instagram & TikTok (2025 Comparison)

Looking for the best link in bio tools on the market this year? I’ve got you covered.

Link in bio tools make it easy to build a mobile landing page to keep all your important links in one place. This comes in useful for platforms like Instagram & TikTok that only let you add limited numbers of clickable links to your bio.

There are lots of link in bio tools out there, and I wanted to find out which one was the best, so I tried a bunch of the most popular tools.

In this post, I’ll reveal my top picks and tell you everything you need to know about each of them…

The best link in bio tools compared

#1 – Pallyy

Pallyy is my favorite link in bio tool and the best choice for most users.

It’s super easy to use and offers more for your money as it comes with a bunch of extra social media features that you don’t get with other tools, like an Instagram feed planner, post scheduling capabilities, a unified social media inbox, detailed Instagram analytics, etc.

All you have to do is sign up and connect your Instagram account (as well as any other social accounts you want to manage).

Then, go to the Biolink tool. From there, you can edit your biolink page to add links to your website, blog posts, online store, or anywhere else you want to send your audience.

There are two ways to show links on your biolink page: as a list of clickable buttons, or as a grid of clickable images (like your Instagram feed, but with links).

You can customize the title and description of the landing page, add a cover image, and change the theme and page/button styles from the Appearance tab. Plus, add social icon links from the Settings tab.

After you’ve finished setting it up (it only takes a minute or two), copy-paste your custom URL to your Instagram bio to share it with your audience. The URL has the format pal.bio/slug and the slug is fully customizable. You can’t change the domain, however.

And get this: Once your biolink page is set up, you can add new URLs to it as you’re scheduling Instagram posts on Pallyy automatically.

So every time you create a new promotional post, you can update your biolink page with the link you’re promoting at the same time, without having to open it up and edit it manually. This is a huge time-saver and one of the reasons Pallyy is my go-to tool.

Pros and cons

#2 – Shorby

Shorby is the best choice if you don’t want all the bells and whistles.

It doesn’t have all the extra features that Pallyy has—you can’t use it to schedule/publish social media posts, for example—as it’s a dedicated bio link tool rather than an all-in-one platform.

But I love how simple it is. Of all the tools I’ve tried, none were as easy to use as Shorby. Here’s how it works. 

First, you log in and create a new page. Next, add your profile picture and title at the top. Then, click the buttons on the page to add social links, messengers, buttons, countdown timers, text boxes, or any other blocks you want to show on the page.

Once you’re done, grab the link from the bottom and add it to your Instagram, TikTok, or other social media bio. That’s all there is to it.

I like how you can generate and download a QR code that links to your biolink page instead of a URL if you want to.

This is useful if you want to promote your link in bio page somewhere where users can’t physically click on a link, such as on business cards or stickers. It’s much faster to physically scan a QR code than it is to type out a link manually.

You can click the Insights tab on your Shorby page to see how many impressions/interactions it’s had, how many people have clicked each link, and other useful insights. And you can change the theme, add ad tracking pixels, and more from the Settings tab.

One more thing: Shorby is one of the few link in bio tools that let you connect your own custom domain if you want to use your own branded URL rather than a shor.by shorturl. 

I prefer this because every time someone clicks your link in bio page, they go directly to your domain rather than a third-party site, so you own all your traffic.

Pros and cons

#3 – Woorise

Woorise gives you more flexibility over the design of your biolink pages compared to other tools. 

It’s an all-in-one lead generation solution rather than a dedicated link in bio tool, so you can use it to create lots of different types of interactive marketing materials, including contests, quizzes, forms, landing pages, and, of course, biolink pages.

There’s a huge library of pre-built, professionally designed templates for all of the above, all of which are fully customizable.

You can filter the library to only show biolink pages. There’s a good mix of different styles to choose from, including vertical, mobile-optimized pages that look similar to Shorby, as well as pages with horizontal layouts that look better on desktop.

Users can open up any template in the drag-and-drop editor to customize it. You have full control over everything and can edit pretty much every aspect of the page to make it look exactly the way you want it to.

Aside from links, you can add content blocks for things like images, forms, videos, and even payment forms to your pages. Once you’re finished, publish it to your website or let Woorise host it for you and share the link on your socials.

Pros and cons

#4 – Replug

Replug is the best solution for marketers. It’s more than a link in bio tool—it’s a comprehensive link management solution with a bunch of advanced features that marketers will appreciate.

To build your link in bio page, you can use Replug’s drag-and-drop page builder. It’s more flexible than other link in bio tools and lets you get really granular with your customizations.

You can add all sorts of content to your pages. Not just links, but also videos, images, buttons, forms, and other interactive elements.

One of the things that makes it a good choice for marketers is that it’s fully white-label. If you use something like Shorby, you’re stuck with third-party branding on your pages. 

But with Replug, you can remove all of that and add your own branding to everything, including your shorturls, biolink pages, reports, dashboard, etc.

Marketers will also appreciate Replug’s powerful retargeting features. You can use tracking pixels to retarget visitors who have clicked on your biolink page across other marketing channels and deliver better ROAS for your clients.

Another feature I think is super cool is Link Rotation. With Replug, you can build multiple versions of your pages and personalize them to different audience segments. 

Then, you can intelligently route traffic to each page automatically based on factors like the visitor’s country, the date/time, etc. for highly targeted campaigns. None of the other link in bio tools I’ve tried offer anything like this.

In addition to all that, Replug also comes with a wealth of other advanced features like A/B testing, QR generation, password-protected links, RSS automation, link expiration, etc. And its analytics are better than most too.

Pros and cons

#5 – Tap.bio

Tap.bio is probably the best-looking link in bio tool I’ve tried. It lets you build swipeable, card-based ‘microsites’ that look incredible.

Tap.bio has essentially reimagined what a link in bio page should look like. 

Instead of a boring, static page with a list of clickable button links—which is what you get with most other tools—Tap.bio gives you a bunch of dynamic, interconnected ‘cards’ that users can ‘swipe’ through, much like they’d swipe through Reels on Instagram or TikTok.

Each card is essentially a separate landing page. And there are multiple card templates to choose from, depending on what you’re trying to achieve.

For example, if you want to create a mirror replica of your Instagram feed with a grid of clickable images, you can use the Instagram Links card.

If you want to sell products directly to your biolink page visitors, you can use the Shop card. And if you want to get email signups and build your mailing list, try the Email Collection card.

Each card has its own set of widgets and a different style and layout that’s optimized for maximum conversions, but all of them look fantastic.

You only get to add two cards—a profile card and 1 additional card—to your link in bio microsite for free. But if you upgrade to their Silver plan, you can have up to 3 additional cards, and Gold plan users get to add unlimited additional cards.

Pros and cons

#6 – Linktree

Linktree is the oldest and most popular link in bio tool. Over 50 million people use it and honestly, I can see why.

It’s powerful, flexible, and easy to use. And its analytics are better than most other dedicated link in bio solutions.

I like how it comes with an extensive library of pre-made templates to choose from, so you don’t have to build your page from scratch every time.

And I really like how extensible it is. There’s a third-party marketplace full of third-party apps and integrations that you can connect to your page in a couple of clicks to extend its functionality.

For example, want to share your music on your biolink page? Add the Soundcloud widget. Want to sell products from your store? Connect it to Shopify and use the widget to display your products.

It’s definitely quite versatile compared to some other Linktree alternatives.

But there are some issues. Like the fact that it doesn’t let you connect a custom domain.

I also think Linktree might be a little too popular. Because it’s so widely used, every creator’s link in bio page ends up looking the same. If you want yours to stand out, it’s probably best to go with one of the other options we’ve looked at.

The more worrying issue is that platforms like Instagram have been blocking some Linktree pages or flagging them as spam. 

Pros and cons

#7 – Lnk.Bio

Lnk.Bio is another simple but powerful bio link tool. It’s one of the only tools I’ve tried that lets you log in via Instagram so you don’t even have to create an account to get started.

It works the same way as most other dedicated biolink tools. You sign up, add multiple links to the page, grab your unique URL, and share it on Instagram or any other social media platforms. In my tests, the process took under 2 minutes, so it couldn’t be easier to use.

The free plan is pretty generous. It’s one of the few tools that lets you add unlimited links as a free user. You also get access to 442 free templates as well as basic features like the ability to add music and videos to your page, generate QR codes, etc.

More advanced features like link scheduling are gated behind higher plan tiers. Paid users can also sync it up with their Instagram or TikTok accounts to create a mirror grid of their posts with clickable links, which is pretty neat.

Pros and cons

#8 – HopperHQ

HopperHQ is a lot like Pallyy in that it’s not just a link in bio tool—it also comes with other features to help you manage your social media campaigns, including a social media scheduler.

Building your link in bio page with HopperHQ is straightforward enough. Just add your links, choose a color theme, grab your custom use1.link shorturl, and add it to your Instagram bio. Done!

Other features include a unified calendar where you can plan, schedule, and auto-publish unlimited posts to multiple social networks including Instagram and TikTok, and an analytics board where you can track all the metrics that matter.

One more thing: HopperHQ is a great choice for teams. It’s one of the only link in bio tools that lets you add unlimited users to your account as standard at no extra cost. 

You can edit your bio link page as a team with shared access. Plus, collaborate to create, schedule, and approve social media posts.

Pros and cons

#9 – Leadpages

Leadpages is more of a general landing page builder than a link in bio tool. You can use it to build all sorts of landing pages, including social bio link pages.

The great thing about Leadpages is how flexible it is. Usually with link in bio tools, you don’t have a lot of control over the layout of the page—all you can usually do to customize it is add your links.

Leadpages, on the other hand, gives you complete control over the design. First, choose a template. Then, open it up in the drag-and-drop editor to customize anything and everything: the layout, content, style, etc.

I like Leadpages’ bio landing page templates a lot. They’re much better than the generic link-style templates you get with tools like Shorby and Linktree. You can tell they’ve been professionally made by someone who really knows web design.

There are around a dozen or so bio link templates to choose from, plus hundreds more templates for other types of landing pages: lead capture pages, checkout pages, about pages, contest pages, thank you pages, etc.

Leadpages even tracks the average conversion rate of all the templates in its library. So, you can sort them by conversion rate to quickly find those that are likely to turn more of your clicks into customers.

Once you’ve built your link in bio page with Leadpages, you can publish it to your own domain or a Leadpages subdomain, then grab the link and add it to your Instagram bio.

By the way, you can also build full websites with Leadpages. And you get access to other useful tools to optimize your pages and manage leads, including A/B testing, pop-ups, alert bars, a lead management database, payment tools, etc.

Pros and cons

Final thoughts

Those are the best link in bio tools for Instagram & TikTok in my opinion.

All of these tools help you create a custom mobile landing page to house your links, which you can then add to your social bios.

The right choice for you will depend on how you want that page to look, the widgets/content blocks you want to add, and what (if any) additional features you need.

Most of the options we’ve included on this list offer free plans or free trials, so test them out for yourself and see which you like best.

While you’re here, check out these social automation tools that can help save you time, and these online quiz makers that can help you to build engaging quizzes that drive leads.

Related reading:

• How To Schedule Instagram Posts: The Beginner’s Guide
• How To Get More Followers On Instagram (Beginner’s Guide)
• How To Make Money On Instagram (Complete Guide)

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