9 Best Online Quiz Makers For 2024 (Pros And Cons)

Looking for the best online quiz makers? I’ve got you covered.

Online quizzes make great lead magnets. And they can be used for other things too, like employee training, student assessments, or just good old-fashioned fun.

And there are a bunch of these tools on the market.

In this post, I’ll review and compare all of my top picks. I’ll discuss their features and pricing, share my take on their pros and cons, and tell you everything else you need to know.

The top online quiz makers compared

#1 – Meiro 

Meiro is the overall best online quiz maker I’ve tested. I like its AI-powered quiz builder, and the slick interface makes it a breeze to use. 

Creating quizzes from scratch usually takes a long time. But with Meiro’s AI tool, it takes seconds.

All you have to do is enter a prompt—for example, you could write something like ‘create a personality quiz letting you know which Simpsons character you are’ or whatever—and Meiro will build everything for you based on that prompt.

It’ll think up a bunch of relevant questions and answers (these could be single-choice, multiple-choice, fill-in-the-gap, or picture-choice). Plus, it’ll write all the copy, set up the results page, and even generate relevant images for each question.  

Then, you can customize everything according to your needs. Tweak the descriptions, buttons, colors, questions, answers, and so on. 

And once you’re happy with it, you can publish it to your custom domain or embed it anywhere online in a few clicks. In my tests, the whole process took me less than 3 minutes, which is stupidly fast.

Alternatively, you also have the option of building your quiz manually from scratch. Or, you can start with your content by entering your text, files, links, video, audio, etc. and let Meiro’s AI use that as context to build your quiz for you.

This comes in super useful if, for example, you want to generate questions based on a specific video or document (e.g. for employee onboarding/compliance training)

Another thing I like about Meiro is that it comes with unlimited everything—quiz creations, views, completions, leads, etc. This is different from most other quiz makers, which tend to cap views/leads to encourage you to purchase higher-priced plan tiers with larger limits.

Pros and cons

#2 – Woorise

Woorise is the best choice for marketers who plan to use their quizzes as lead magnets.

It’s not just an online quiz maker, it’s more of an all-in-one lead generation platform. So you can use it to build all sorts of interactive campaigns, including quizzes, landing pages, forms, surveys, giveaways, etc. 

There’s a library of pre-built templates to choose from and you can customize them all in Woorise’s drag-and-drop editor, which I found super easy to use.

I do wish there were more templates for quizzes specifically (currently, there are only 7), but the available ones are pretty good. There’s a personality quiz, trivia quiz, product recommendation quiz, etc.

One thing that makes Woorise particularly good for lead generation is that it lets you automatically send results to the people who take your quiz via email, which is a great way to get them to sign up for your mailing list. 

And you can use conditional logic and merge tags to personalize your email notifications for each user based on their quiz entries for better-targeted campaigns.

I also think Woorise is a great choice for agencies as it’s one of the few quiz makers that lets you set up separate client workspaces. 

So if you’re building quizzes and other interactive campaigns for a bunch of different brands, you can keep things organized and ensure they all stay separate from each other. You can also add multiple users to your account and collaborate with your team and clients on projects.

Pros and cons

#3 – Outgrow

Outgrow is another all-in-one tool that lets you create other types of interactive content in addition to online quizzes. That includes calculators, surveys, forms, chatbots, polls, assessments, and contests/giveaways.

Outgrow’s template library is much larger than Woorise’s. There are over 1,000 campaign templates to choose from, including plenty for online quizzes. They’re sorted by industry, so for example, you can browse for trivia quizzes about marketing, real estate, sports, music, and so on. 

All of the quiz templates look great out of the box but you can customize them in the drag-and-drop editor to change the questions/answers, design, layout, forms, etc. 

One thing I particularly like about Outgrow is that it supports conditional logic.

That means that you can display specific questions, content, suggestions, etc. to quiz takers based on their answers to previous questions for a more personalized experience. 

I’d consider this a pretty essential feature, but it’s one that only a handful of quiz makers have, including Outgrow.

Another neat thing about Outgrow is that it lets you add social media widgets at the end of your quiz. This is a great way to encourage social sharing and give your quiz the best chance of going viral.

Pros and cons

#4 – Riddle

Riddle is a little more expensive than the other quiz makers we’ve looked at, but it’s worth the price. It’s very powerful and flexible with a lot of cool features I haven’t seen elsewhere.

You can build all types of engaging quizzes on Riddle: personality, graded, timed, product recommendations… you name it. Plus, you can also create other interactive content types like contests, polls, surveys, and more.

It supports branching logic, so you can ask questions based on previous answers. And what’s really cool is you can also tag leads based on their quiz answers.

This allows you to segment your leads and send personalized follow-up messages for more well-targeted marketing campaigns.

Another thing I like is that Riddle lets you add videos, timers, and even ads inside your quiz content—a lot of other quiz makers only let you add text and images.

And let’s not forget that all Riddle’s pricing plans are unlimited, so you don’t have to worry about how often your own online quizzes are taken or how many leads they generate. That’s another big plus.

One last thing to mention is that Riddle’s much more privacy-friendly than most. So if that’s something that’s important to you, it might be a good option. It’s fully compliant with GDPR and CCPA.

Pros and cons

#5 – Interact

Interact is another powerful online quiz maker with a lot of cool features. It’s one of the only tools I’ve tried that can AI generate a quiz from a URL.

Usually, AI-powered quiz generators require you to enter a prompt, and then create a quiz based on that prompt.

Interact takes it one step further. Instead of entering a prompt, you can enter a URL and it’ll read your website and use that information to generate a relevant quiz.

I tested it out by entering my website URL (adamconnell.me) and it was able to generate a quiz titled “What’s holding you back from traffic growth?”, which I thought was pretty relevant to our readers. 

Of course, you don’t have to use the AI generator. You can build quizzes manually too in Interact’s intuitive quiz maker.

I like Interact’s template library—there are over 800+ quiz templates to choose from, sorted by niche, which is way more than most other quiz makers. 

Other standout features include its excellent analytics reports, branching question logic, and flexible publishing options.

The biggest downside of Interact is that it seems to have pretty restrictive usage limits. For example, I was disappointed to find that I can only build 5 quizzes on the entry-level plan, and only up to 50 on the top-tier plan.

In comparison, a lot of other quiz makers let you build as many quizzes as you want on all plans. Likewise, Interact also limits the number of leads you can generate, whereas many other tools offer unlimited leads.

Pros and cons

#6 – Jotform

Jotform is actually a form builder rather than an online quiz maker. But with the Quiz Form feature, you can easily turn any form into a quiz or exam.

I like how versatile Jotform is. The builder tool is super flexible, and you can create any kind of quiz (or form) you can imagine.

There’s an enormous template library with tens of thousands of templates, including hundreds of quiz templates.

Some of these templates are designed with educators in mind—think math quizzes, geography quizzes, spelling tests, vocabulary quizzes, etc.

Others are good for marketing. For example, there are a ton of Buzzfeed-style personality quiz templates like ‘Which Disney character are you?’ and ‘What’s your love language?’. These have a ton of viral potential so they’re great for lead gen campaigns.

There are even a few gamified quiz templates, like a digital ‘escape room’ puzzle in which answering quiz questions correctly progresses you through the puzzle game. Pretty cool.

Of course, all templates are fully customizable, so you can change the questions and answers, modify the layout, tweak the design in the form builder, and so on. And the quizzes and forms you make can be shared or embedded anywhere online in a few clicks.

You can display or email results to participants as soon as they finish. Plus, show them correct/incorrect answer notifications as they work through the questions, provide automated quiz/test grades, and more. 

Another thing I like about Jotform is that it’s one of the few tools on this list that offers a completely free forever plan—not just a free trial. Free users can only build 5 forms and take up to 100 monthly submissions, but you can always upgrade to a paid plan for more when you’re ready.

Pros and cons

#7 – LeadQuizzes

LeadQuizzes is a good choice for small businesses. It has all the features you could want from an online quiz maker, it’s fairly straightforward to use, and it isn’t too expensive.

I like the way LeadQuizzes’ drag-and-drop quiz maker works. Unlike most other tools, it lets you build your start screen, questions/answers, and results page at the same time in one interface, rather than having to customize them all separately.

You can add text, images, videos, and form fields to your quizzes. And you can use conditional logic to personalize questions for each visitor based on their answers.

When you’ve made your quiz, you can publish it to your own site or host it on LeadQuizzes’ servers. 

I like that you can set targeting options to determine when and where it shows up. For example, you can have it pop up on specific pages or to users who visit your site on specific devices only. You can even set it up so that it only gets shown to a set percentage of your website traffic (e.g. 50%)

You can also share your quiz on any social media platform in a couple of clicks, embed it in your emails, or run it as a paid ad. 

Once people start taking your quiz, you can open up the analytics module to view insights in real time. 

You’ll be able to view all the essential metrics like views, completion rate, etc. Plus, a breakdown of responses to each individual question. But unfortunately, you don’t get much more than that—I’d have liked to see a little more depth in the analytics reports.

Pros and cons

#8 – Quiz Maker

Quiz Maker has a lot of powerful features. It’s a good choice for both educators and marketers, and I’m a big fan of its straightforward interface.

You can get started with Quiz Maker for free (you don’t even need to log in to build your first quiz). 

First, choose what type of quiz you want to make (e.g. scored, graded, product recommendation, etc). Then, add your questions one by one or import them from your device or question bank. 

It supports multiple types of questions like multiple-choice, true or false, etc. and you can also add other content blocks like multimedia files (images, video, etc.), payment forms, upload boxes, etc.

From there, you can change the way the quiz looks from the Themes tab and the way it works from the Settings tab.

There are a lot of neat features you can turn on here, like quiz timers, progress bars, leaderboards, etc. If you want, you can even require users to log in before they can take the quiz to ensure respondents are properly authenticated.

You can customize your Results pages too, and if you plan to use your quizzes for lead generation, add an email opt-in form from the Leads tab. 

Another thing worth mentioning is that Quiz Maker doubles up as an LMS (learning management system). You can chain multiple quizzes together to build your own online course, and let students log in to their own learning portal to complete your coursework, access quizzes, receive certificates, etc.

This is something I haven’t seen on any other quiz maker and makes this one a great choice for educators and knowledge entrepreneurs. 

Pros and cons

#9 – Quizlet

Quizlet is a great free quiz maker for teachers who want to assess their students, but it isn’t suitable for marketers.

It’s different from other quiz makers on this list in that it’s not meant to be used for lead gen campaigns. You can’t add lead capture forms, embed quizzes on your website, or send out email results, for example.

It’s designed more as a study tool. You can use it to create Study Sets (i.e. flashcards) for your students to help them revise key topics. 

For example, you could have a question on one side and an answer on the other. Or you could have a word on one side and a definition on the other. You get the idea.

Then, you can automatically turn any Study Set into an interactive quiz using the AI-powered Practice Test tool.

Just select your Study Sets (or upload study materials from your computer), choose a subject, and hit Generate.

The AI will read through the study set to extract key information, and then use that to create a quiz that you can share with your students. 

You can choose whether you want students to write their answers out manually or choose from multiple-choice answers. And you can set a timer to emulate real exam conditions. When they’re finished, Quizlet will score and grade their answers so that you don’t have to.

The best thing about Quizlet is how fun it is. It’s super interactive with one of the best UIs I’ve tried, which will help to keep your students engaged and ultimately, improve learning outcomes.

Pros and cons

Final thoughts

Each of the online quiz makers we’ve looked at has its own strengths and weaknesses.

The best choice for you will depend on factors like what kind of quizzes you plan to make, the features you need (e.g. branching logic, AI generation, etc.), and how much you want to spend.

If you’re not sure which quiz maker to go with, take advantage of the free trials to test a few different tools out and see which one you like best.

Online quizzes aren’t the only way to generate leads—you can also drive leads from social media. So while you’re here, why not check out these social media post ideas to boost your brand?

Plus, don’t miss our roundup of scheduler tools and automation tools to streamline your social media marketing efforts.

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