12 Best Social Media Analytics Tools For 2025 (Comparison)

What are the best social media analytics tools on the market this year?

In this post, I’ll reveal all my top picks and review each of them in detail. I’ll explain what they can do, outline their features, discuss their pros and cons, and tell you everything else you need to know.

Here we go…

The leading social media analytics tools compared

#1 – Social Status

Social Status is my overall top pick. It offers the deepest insights of all the tools I’ve tried, and its reporting capabilities are next-level.

Social Status is a dedicated social media analytics tool. That means it doesn’t have all the extra bells and whistles you get with all-in-one platforms (think content scheduling, inbox management, etc.). But as far as analytics are concerned, it’s second to none.

You get way more data than any other tool, allowing you to analyze every aspect of your social media efforts. There are four different dashboards you can open up depending on what you want to analyze.

The Profile Analytics page gives you all the metrics you need to evaluate your organic performance across social media channels, including post impressions, engagements, video views, link clicks, audience growth, demographics, posting frequency, and more. 

Meanwhile, the Ads Analytics page offers data on your paid performance, including link clicks, cost per click (CPC), landing page visits (LPV), and cost per landing page visit (CPLPV) of all your social media ads.

There’s also the Competitor Analytics dashboard, where you can view detailed insights into any public profile or page and benchmark it against your own social accounts, and the Influencer Analytics page, where you can discover, evaluate, and compare important creators in your industry.

I like how flexible the reporting tool is too. You can customize the report templates to show exactly what you want them to show. Plus, export in pretty much any format—CSV, PDF, PPTX, etc. Plus you can schedule them in advance, which is always useful.

One thing to note is that while Social Status supports all the major social networks—Facebook, Instagram, TikTok, LinkedIn, X, and YouTube—it doesn’t offer insights into more niche networks like Bluesky, Threads, and Pinterest.

Pros and cons

#2 – ContentStudio

ContentStudio is another feature-rich social media analytics platform. It’s the best choice for content marketers on account of its powerful ‘Discovery’ tool.

Its analytics dashboard gives you real-time insights into how your content is performing across multiple social media channels: Facebook, Instagram, TikTok, Pinterest, Facebook, YouTube, and LinkedIn.

It covers all the essential metrics, including profile growth, audience demographics, engagements, best/worst performing posts, etc.

SocialBee offers pretty good competitor analytics too. You track all your social media rivals’ KPIs and benchmark your performance against theirs, with a side-by-side comparison of your publishing frequency, engagement rate, follower growth, and other metrics.

I also can’t fault ContentStudio’s reporting capabilities. It lets you pre-schedule custom reports to land directly in the email inbox of up to 25 recipients. You can generate reports for each social channel individually or stack the stats together into one group report.

ContentStudio isn’t just for analytics either. You can also use it to plan, create, and schedule posts. Plus, engage with your audience, and find and curate trending content from across the web.

Its standout feature is the Discovery tool. This lets you analyze top-performing content across the web—articles, videos, and more—based on engagement metrics and sentiment analysis. If you spot something worth sharing, you can instantly schedule it as a post using the built-in scheduler.

Pros and cons

#3 – SocialBee

SocialBee is the best choice for analyzing your social media content. It gives you rich insights into the performance of all your profiles, posts, categories, and scheduled time slots.

SocialBee isn’t a dedicated analytics tool like Social Status. It’s more of an all-in-one, AI-powered social media toolkit. 

You can do all sorts of things with it, like create and schedule social media posts to every network, arrange them into content categories, manage and reply to comments and DMs… It even has a built-in AI copilot that can plan your entire social media strategy end-to-end.

All those tools work hand-in-hand with the analytics features. Once you’ve started publishing content, you can keep track of how it’s performing in SocialBee’s analytics dashboard. 

Just choose the social media account you want to analyze. Then, you’ll see top-level metrics like follower growth, average post engagement, reach, average number of posts per day, etc. with graphs to show you how all that’s changed over time.

There are also deeper insights available. For example, I like how SocialBee can show you your top posts, content categories, and post type for any metric (most likes, most shares, most impressions, etc.). 

I also like how you can display heatmaps and bubble maps to visualize the distribution of impressions, engagements, likes, comments, and shares your posts get throughout the day. This comes in useful for pinpointing your best time to post on each network (though SocialBee can work that out for you automatically anyway).

All that said, there are some areas where SocialBee falls short. For one, I think its reporting capabilities could be better. As far as I know, you can only export custom PDF reports—you can’t schedule them to be emailed out to clients (this is something I’d have liked to see).

Also, keep in mind that SocialBee is only good for analyzing organic social media content performance and growth. You can’t analyze your social media ads or competitors with it like you can with Social Status.

Pros and cons

#4 – Metricool

Metricool is a good option if you’re on a tight budget. It offers a lot of bang for your buck with a low starting price and a solid free plan.

When I saw how affordable Metricool was, I wasn’t expecting much, so I was pleasantly surprised by how good its analytics feature was.

It offers everything you could want in one place—organic and paid performance metrics, competitive benchmarking, influencer analysis, and more. That’s for all the main social platforms by the way, plus some niche networks like Twitch.

I found the reporting tool both flexible and easy to use. You just choose the period you want to report on, the metrics you want to include, and the design, then hit generate.

I particularly like how you can create custom report templates with your preferred aesthetic/design and reuse them again and again. This is a big time-saver.

Another really neat thing about Metricool is it’s one of the only social media analytics tools I’ve tried with a Looker Studio connector. 

So, you can set Metricool up as a data source in Google’s Looker Studio, where you can combine it with data from other sources—like Google Ads and Google Analytics—for a full-funnel view of your digital marketing effectiveness.

Aside from analytics, Metricool also comes with other social media tools such as post scheduling, inbox management, AI writing, and a link in bio tool.

Pros and cons

#5 – Sendible

Sendible is one of the only fully white-label social media analytics tools on the market, making it a great choice for agencies.

It boasts advanced, flexible, multi-channel reporting and offers unique data and insights you don’t get with many other analytics solutions. Analyze your social media performance and audience, measure ROI, evaluate engagements and growth, track mentions… it can do it all.

You can view data at the post, page, and campaign levels, and use the drag-and-drop report builder to visualize exactly what you want to see, with customizable templates and 200+ data modules to choose from.

But the best thing about Sendible is that it’s fully white-label, so you can add your branding everywhere. Not just to your reports, but across the whole app. 

You can choose your colors, add your logo, and even host Sendible on your domain so it looks like your own in-house software. 

And with the client connect feature, clients can log in to their own branded client portals and connect their socials without having to hand over their usernames and passwords to you. 

Keep in mind also that Sendible is an all-in-one social media toolkit. So, in addition to the analytics and reporting features, you also get other tools for things like post creation, publishing/scheduling, engagement management, content curation, and more.

Pros and cons

#6 – Viraly 

Viraly is a fairly new social media analytics tool that’s got a lot of promise. Since it launched, they’ve been rolling out new features fast. I’m super impressed with what they have to offer so far and excited about what’s to come.

Viraly offers better value for money than most, with a robust set of scheduling features along with post and channel analytics for all the leading social media platforms.

Post-level insights include metrics like impressions, reach, clicks, reactions, comments, shares, video views, etc. for each piece of content that you publish. Page-level insights include things like follows/unfollows, total page reach/impressions, top audience countries/cities, etc.

Graphs and charts help you visualize all that data and how it’s changed over time, allowing you to evaluate your performance at a glance.

It offers more than analytics too. You can also use it to create posts (with AI caption generation and built-in photo editing), schedule & auto-publish posts, set up content queues, and a whole lot more.

Pros and cons

#7 – Iconosquare

Iconosquare is another advanced social media reporting tool. It stands out for its intuitive, drag-and-drop interface. In particular, its customizable social media analytics dashboard is excellent.

Iconosquare tracks 100+ different social media metrics—including both organic and paid insights—across Facebook, Instagram, TikTok, Pinterest, and LinkedIn.

That includes engagement insights, community analytics, follower growth, reach and impression data, and all the other stuff you’d expect to see.

But what I like most is the way it displays all that data. 

You have your own personalized dashboard, from which you can drag and drop metrics onto the page to display visualizations like graphs, charts, and maps. You can then move those widgets around the dashboard as needed to really make it your own. 

The report builder is drag-and-drop too, which makes it insanely easy to use. Just grab the metrics/widgets you want to include and drop them on the report. Then, add extra text and images to provide additional context as needed.

Reports can be scheduled in advance, exported as visual graphs (PNG) or spreadsheets (CSV) files, or sent out automatically by email. You can also brand them with your company logo thanks to the white label feature.

Another cool thing about Metricool is that it also offers a powerful social listening tool. You can use it to track your key hashtags and competitors and add that data to your reports.

Pros and cons

#8 – Agorapulse

Agorapulse excels at ROI tracking. It’s one of the only social media analytics tools that can reliably link your social media activity to real revenue goals—converting your efforts into tangible financial returns.

This is a big deal as proving ROI when it comes to social media is always a challenge. With Agorapulse, you get the data you need to prove to your clients and stakeholders that your efforts are paying off. 

The way it calculates ROI is by merging its own data with data from Google Analytics. This allows it to track what the visitors who come from social media do on your website and how all those clicks you drive convert to leads and sales.

Of course, that’s not all Agorapulse offers. You also get deep insights into all your social media profiles and content across channels, including post performance, follower growth, video metrics, and so on.

Plus, Agorapulse is one of the few tools that can track and analyze team performance. For example, it can monitor the average response times of every team member added to your account so you can see how frequently and quickly they’re responding to social comments and messages.

Pros and cons

#9 – Brand24

Brand24 offers the best mention analytics of any social media analytics tool I’ve tried, but it can’t analyze the performance of your social media content.

Unlike the other tools we’ve looked at, Brand24 isn’t an all-in-one solution or dedicated analytics and reporting tool.

It’s actually a social listening—or ‘web monitoring’—tool. That means it crawls social media platforms and the wider web to discover and analyze mentions of any keyword you want to track. This might be your brand name, a competitor’s brand name, or an industry topic.

It then pulls all those mentions into a feed, allowing you to see important conversations at a glance.

It also analyzes the context of each mention to categorize them as positive, negative, or neutral.

And it compiles all that into comprehensive reports that offer strategic insights into things like your brand sentiment, social media presence score, discussion leaders, and more.

This kind of data is invaluable for analyzing your brand awareness and managing your brand reputation.

Pros and cons

#10 – Pallyy 

Pallyy offers social media analytics for just three platforms—Instagram, Facebook, and LinkedIn. 

However, it can also be used to schedule and auto-publish social media posts to other platforms, including TikTok, Threads, X, and YouTube.

The thing I like most about Pallyy is its user interface. It looks really nice and is super beginner-friendly. 

It covers all the important metrics like engagement rates, audience demographics, post reach & impressions. 

It also tells you your best times to post and what your most/least popular hashtags are, which are useful insights to feed back into your strategy.

Aside from your own socials, you can also use Pallyy to track and analyze up to 10 Instagram competitors and generate unlimited custom reports and charts.

In addition to its core scheduling & analytics capabilities, Pallyy also comes with other tools to help you grow your social media following.

That includes a unified social inbox and link in bio tool. The link in bio tool comes with analytics of its own and can tell you who’s clicking your links and buttons.

Pros and cons

#11 – Sprout Social

Sprout Social delivers some of the most robust social media analytics on the market—but be prepared to pay a premium for it. I’m talking hundreds, if not thousands, of dollars a month.

While it’s a comprehensive social management suite with everything you need to build your social presence (content calendar, team inbox, etc.), its analytics truly shine for enterprise users. 

Rather than serving up the same old cookie-cutter metrics, Sprout digs deep. You still get the usual network-specific and cross-channel performance insights (post engagement, audience demographics, follower trends, etc.) but that’s just the beginning—there’s a lot more.

I was particularly impressed by its granular Team and Task reports, which not only show how often team members engage with social media messages but also reveal task completion speeds. This can help you quickly spot who’s excelling and who might need some extra support.

I also appreciate that Sprout offers both paid and organic social media insights, as well as competitive benchmarking if you want to see how your social presence stacks up against industry rivals.

A couple of extra points worth noting: First, while the interface is highly polished, I found it had a bit of a learning curve. What’s more, customizing reports sometimes felt a bit less flexible than expected for an enterprise-grade tool.

Second, Sprout’s data export capabilities are solid, though they occasionally require a bit of extra legwork in spreadsheets if you need to manipulate the data further for bespoke analyses.

All in all, Sprout Social is a powerhouse for those who need detailed analytics and are willing to invest in them. Just keep in mind that its steep pricing—and additional Premium Analytics add-on for even deeper insights—might put it out of reach for smaller operations.

Pros and cons

#12 – Keyhole

Keyhole is another powerful social media analytics tool that goes beyond the basics, offering advanced features like competitive benchmarking, influencer analysis, and branded reporting.

It supports all the important social networks: Facebook, Instagram, X, TikTok, YouTube, and Linked In.

The basic metrics you can track include growth rate, post engagements, impressions, reach, and share of voice. Advanced metrics include social listening insights like mentions over time, sentiment analysis, most-linked websites, etc.

I particularly like the strategic suggestions Keyhole offers. A lot of social media analytics tools can suggest optimal posting times based on your historical performance data, but Keyhole is the only one I’ve tried that also suggests optimal post types and caption lengths.

The reporting tool is decent too. You can create branded reports and export them as an image or spreadsheet. Plus, share them externally with your clients and external stakeholders with shareable URLs.

Pros and cons

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Final thoughts

Those are my top picks for the best social media analytics software on the market this year.

The right choice for you will depend on the key performance indicators (KPIs) you want to track, the social media platforms you’re focusing on, and the features you need.

Most of them offer a free trial so you can always try them out for yourself and see which one you like best.

While you’re here, check out these social media automation tools that can save you a ton of time. Plus, learn how to build your social media strategy and read my roundup of the latest social media statistics that marketers need to know.

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