46 Top TikTok Statistics For 2025 (Complete Guide)

Looking for the latest TikTok statistics? I’ve got you covered.

In this post, I’ll share all the latest facts and figures about TikTok from the latest industry reports.

These stats will tell us how many people use TikTok, what the average TikTok engagement rate is, who the top creators are, and reveal tons of other interesting insights.

TikTok usage statistics

Let’s start by looking at some TikTok statistics that tell us how popular the short-form video app is around the world…

1. There are over 1.5 billion TikTok users

The number of TikTok users worldwide currently stands at 1,562 million. That’s around 18% of the global population or 27.5% of the worldwide adult population. That penetration rate is even higher if we look solely at global internet users.

Source: We Are Social

2. TikTok is the fifth most-used social platform in the world

I recently ranked all social media platforms by their monthly active users, and TikTok came in fifth place.

There are more monthly active TikTok users than all other networks except for Facebook, YouTube, WhatsApp, and Instagram. Read my compilation of social media statistics for more information on the number of social media users of each platform.

Source: We Are Social

3. TikTok is the world’s fifth ‘favorite’ social platform

7.4% of respondents in a recent global survey identified TikTok as their favorite social media platform, making it the world’s fifth favorite platform. Instagram ranked as the overall favorite platform with 16.5% of the vote. 

Source: We Are Social

4. TikTok was the second most downloaded app in the world last year

TikTik was downloaded over 654 million times across the Google Play Store and Apple App Store in 2023, making it second in the list of most downloaded apps. Only Instagram had more downloads at 696 million.

Interestingly though, TikTok was the most downloaded app in the three years prior to this. Its fall to second place might be a sign that its momentum is beginning to wane

Source: Business of Apps

5. …And the second most downloaded app in the United States

TikTok also ranked second in the US app download charts. There were 52 million TikTok downloads in 2023 in the country. Temu was the most downloaded app in the US with a whopping 103 million downloads.

Source: Business of Apps

6. Over 55% of US adults use TikTok

Around 55.3% of those aged 18 and over in the US now use TikTok. That’s more than double the global adult penetration rate of 27.5%

Source: We Are Social

7. 91% of US adults are aware of TikTok

It may be only a little over half of adults in the US that use TikTok, but the vast majority (91%) are at least aware of TikTok as of this year. 

Source: Statista¹⁴

8. Douyin (the Chinese version of TikTok) has 755 million users

China has its own separate version of TikTok, which is known as Douyin. It’s the country’s leading short-form video app with 755 million active users. Its closest rival, Kuaishou, has 504 million users.

Source: Statista¹¹

9. TikTok reached 1 billion users faster than any other platform

Although TikTok’s user base isn’t as large as other platforms like Facebook, Instagram, and YouTube, it managed to reach the 1 billion user milestone more quickly after launch than any of them, making it the fastest-growing social media platform.

Source: Wikipedia 

10. Over 80% of TikTok users say they use it to ‘look for funny or entertaining content’

This is by far the most common activity amongst TikTok users. 

In comparison, only 44.9% said they use TikTok to ‘follow or research brands’, only 39% said to ‘keep up to date with news and current events’, only 17.9% to ‘message family and friends’, and only 39.4% to ‘post or share photos & videos’.

Source: We Are Social

Time spent on TikTok

How long does the average user spend on TikTok? And how often do they open the app? Let’s look at some more stats to find out.

11. The average user spends 34 hours a month on TikTok

People spend more time on TikTok than any other social media app with an average monthly usage time of 34 hours. 

Next in the rankings is YouTube with an average monthly usage time of 28 hours 05 minutes, and Facebook ranks a distant third at 19 hours 47 minutes.

Those are the worldwide averages, by the way. In the USA specifically, the average monthly TikTok usage time is even higher at 45 hours and 37 minutes.

Source: We Are Social

12. The average TikTok session duration is 5 minutes 56 seconds

That’s how long the average user stays on the app for a single session each time they open it.

TikTok ranked the second top social media platform by average session duration, behind only YouTube at 7 minutes 25 seconds

Source: We Are Social

13. The average TikTok user opens the app around 344 times a month

343.7 to be exact. This makes TikTok the third top social media app by average number of monthly app sessions, below WhatsApp (929.9), Line (366.4), and Instagram (347.8)

Source: We Are Social

14. The average TikTok user opens the app on around 62% of the days in the month

One study looked at the rate of daily use of all the leading social media apps and found that active users opened the TikTok app on 61.7% of the days in the month.

This makes TikTok the fifth top social media platform by daily open rate, behind WhatsApp (83.2%), Facebook (64.1%), YouTube (63.7%), and Line (62.9%).

Source: We Are Social

15. TikTok accounts for 32% of time spent on social media in the US

As of February last year, TikTok accounted for the largest portion of time spent on social media in the US (32%). Facebook & Instagram accounted for a further 20% each, and YouTube accounted for 15%.

Source: Statista¹

TikTok user demographics

Next, let’s look at a handful of statistics that tell us what TikTok’s top user demographics are.

16. 52% of TikTok users are male

TikTok has a relatively even gender split amongst its advertising audience, with 52% male users and 48% female. 

Source: We Are Social

17. Over 36% of Tiktok users are under age 24 

18.1% of TikTok users are females aged 18-24, and 18.6% are males aged 18-24, for a total of 36.7% of users in the 18-24 bracket.

This makes under 24 the largest TikTok user demographic by age.

A further 32.6% of TikTok users are male or females aged 25-34. Those two stats taken together tell us that over two-thirds of TikTok users are under 34 years old.

Source: We Are Social

18. Younger users like TikTok significantly more than older users

14.7% of females aged 18-24 said TikTok is their favorite social media platform in a recent survey, compared to 9.4% of those aged 25-34, 6.8% of those aged 35-44, 5.5% of those aged 45-54, and just 4.3% of those aged 55-64.

This suggests that enjoyment of TikTok negatively correlates with age: As age increases, the likelihood that a user will say TikTok is their favorite platform decreases.

Interestingly, that’s the opposite of the trend we find with other platforms like Facebook & WhatsApp, both of which positively correlate with age.

Source: We Are Social

19. Indonesia has more TikTok users than any other country

There are 157.6 million TikTok users in Indonesia, which is more than any other country. The US ranks second with around 120.5 million TikTok users, and Brazil comes third with 105.3 million TikTok users.

Source: Statista⁴

TikTok benchmarks

These TikTok statistics reveal some useful industry benchmarks that you can compare your own performance against.

20. The average TikTok engagement rate is 7.8%

That average is specifically for TikTok business accounts and represents the median total engagements vs views on TikTok posts.

Source: We Are Social

21. The average TikTok post gets 7.06% likes to views

This means that if you get 1,000 views, you can expect around 70 likes, on average. Again, this average applies to TikTok Business accounts so it may vary for personal accounts.

Source: We Are Social

22. The average TikTok posts gets 0.10% comments to views

Comments are much harder to come by than likes on TikTok. For every 1,000 views, the average post will receive only a single comment.

Source: We Are Social

23. The average TikTok post gets 0.01% shares to views

Shares are one of the rarest forms of engagement on TikTok. On average, you need 10,000 post views for a single share.

Source: We Are Social

24. The average TikTok video gets 32,108 views

The average TikTok video posted by a personal account will get around 32k views. That average drops slightly if we look solely at business accounts, which generate around 24k views on average.

Source: Statista⁷

25. Longer TikTok videos get more views, on average

On average, TikTok videos over 54 seconds long generate around 38,000 views. Videos that are 16-54 seconds long get around 30,000 views. And those that are under 10 seconds long get around 19,000 views.

Taken together, this suggests that longer videos on TikTok tend to perform better in this specific metric.

Source: Statista⁸

26. The average TikTok user posts 14 – 17 videos a month

The average business account on TikTok posts 14 videos per month, while the average personal account shares 17 videos per month. That’s around one video every two days, which may be a good benchmark to aim for in your own campaigns.

Tip: Struggle to consistently post enough videos to keep your TikTok feed looking active? Social media scheduling tools can help you. You can use them to plan, schedule, and auto-publish TikTok posts months in advance.

Source: Statista⁶

TikTok revenue statistics

Next, let’s look at some statistics that tell us how much revenue TikTok generates

27. TikTok earned $16 billion in US revenue last year

That’s not quite as much as its Meta-owned rivals, Facebook & Instagram, but it’s still hugely impressive.

Source: Reuters

28. ByteDance (TikTok’s parent company) earned $120 billion in revenue last year

TikTok is just one of many apps owned by TikTok’s parent company ByteDance. All told, the company earned an eye-watering $120B in revenue in 2023, which is up 40% from the year earlier. 

Source: Reuters

29. TikTok has the highest in-app revenue (IAP) of any app

In total, TikTok earned over $2.7 billion in IAP revenues last year. It’s been the highest-earning app by in-app revenues for almost two years running. And it isn’t even close.

In February 2024, for example, TikTok earned $189 million in in-app revenue. That means they’re outpacing YouTube significantly (the second most profitable app) which reached in-app revenues of $111 million.

Source: Forbes, Statista²

30. TikTok generated $3.8 billion in consumer spending last year

That’s up from $3.3 billion the year before, and more than double the $1.7 billion it generated in 2021.

Source: Statista³

31. TikTok drove around $15 billion in revenue for US small businesses last year

TikTok is a major driver of the US economy, according to modeling by Oxford Economics. It drove $14.7 billion in revenue in 12 selected sectors. 

And if you factor in the value generated by the free services provided by TikTok, the modeling suggests it contributed a whopping $24.2 billion to the US economy last year.

Source: TikTok Economic Impact

32. TikTok supports 224,000 jobs in the US

98,000 of those jobs are within the small businesses that use TikTok.

Source: TikTok Economic Impact

TikTok marketing statistics

The stats below reveal insights into how and why brands are using TikTok in their marketing campaigns.

33. 39% of B2C brands use TikTok for marketing

The results of a recent survey suggest that over a third of all business-to-consumer (B2C) brands are now using TikTok as part of their social media marketing strategy, as well as 23% of business-to-business (B2B) brands.

Source: Hubspot

34. 13% of brands say they get the most engagement on TikTok

Brands in the survey were asked which social media platform they see the most engagement on. 13% said TikTok, 23% said YouTube, 23% said Instagram, 22% said Facebook and 7% said X (Twitter).

Source: Hubspot

35. 12% of brands say TikTok has the best audience-targeting tools

Brands appreciate how easy it is to target the right audience in TikTok ads, with 12% saying it has the best audience-targeting tools of any platform. A further 27% of brands say YouTube has the best audience-targeting tools, 26% say Facebook, 19% say Instagram and 6% say X

Source: Hubspot

36. 14% of social media marketers say TikTok offers the highest ROI

A further 25% say YouTube offers the best ROI, while 22% say Facebook, 21% Instagram, 6% Linkedin, and 6%  X.

Source: Hubspot

37. 15% of marketers say TikTok offers brands the biggest opportunity to grow their audience 

The only platforms that more marketers said offered the biggest opportunity for audience growth were YouTube (18%), Facebook (18%), and Instagram (18%).

Source: Hubspot

38. 43% of marketers said they would be increasing their use of TikTok last year

According to a global survey from 2023, almost half of all surveyed marketers said they had plans to increase their use of TikTok last year.

Source: Statista¹²

Top TikTok accounts, videos, and hashtags

Ever wondered what the top TikTok users, hashtags, and videos are? Let’s look at some more TikTok statistics to find out.

41. The most popular TikTok account in the world is @Khaby.Lame

TikTok star Khabane Lame is known for his hilarious reaction videos in which he pokes fun at popular life hacks and viral trends. He’s gained a huge audience with 161.6 million followers—more than any other TikTok account. The table below shows the top 10 TikTok accounts by followers.

TikTok account	Followers
@Khaby.Lame	161.6 million
@CharliDamelio	151.7 million
@Bellapoarch	93.9 million
@Mrbeast	92.6 million
@addisonre	88.7 million
@Kimberlyloaiza	80.6 million
@Zachking	80.6 million
@TikTok	77.9 million
@Cznburak	74.6 million
@Willsmith	74.2 million

Source: We Are Social

42. The most watched TikTok video is Zach King’s Magic Ride with 2.3B views

TikTok creator @ZachKing, known for his ‘magic vines’, holds the record for the most-viewed TikTok video. His ‘Magic Ride’ video has racked up over 2.3 billion views to date. The table below shows the top 5 videos by views

Top TikTok videos	Views
1. Magic Ride by Zach King	2.3 billion
2. Christmas Sisters Party by James Charles	1.8 billion
3. Unexpected Hiding Spots by Zach King	1.1 billion
4. Glass & Cake Illusion by Zach King	967 million
5. ‘M to the B’ lip-sync by Bella Poarch	691 million

Tip: Want more views on your TikTok videos? Check out these social media post ideas.

Source: Statista⁵ 

43. The top hashtag on TikTok is #FYP

#FYP is a hashtag used to help videos show up on TikTok’s For You Page. It’s the most popular hashtag and has attracted over 55.41 trillion views to date.

Top TikTok hashtags	Views
#FYP	55.4 trillion
#ForYou	31.7 trillion
#Viral	21.7 trillion
#FYPツ	20.6 trillion
#ForYouPage	19.6 trillion

Source: We Are Social

Misc. TikTok statistics

Before we wrap up, here are a few more interesting TikTok statistics that wouldn’t fit into any of the categories above.

44. Over 16 global regions have imposed a partial or total TikTok ban

That’s as of April 2023. Some of those, like India and Afghanistan, have a full ban. Others like the US & UK have a ban on government devices only.

Source: Statista¹³

45. There were over 510 million videos removed from TikTok last year

That’s the sum of the four quarterly figures released by TikTok to show videos removed.

Source: Statista⁹

46. There were over 440 million accounts removed from TikTok last year

That’s the number of accounts removed due to community guideline violations. The most common reason by far for those removals is ‘fake accounts’. Another common reason for removal is due to accounts being suspected to be under age 13.

Source: Statista¹⁰

Final thoughts

There you have it—46 TikTok statistics you need to know. I hope you found them interesting.

While you’re here, you might want to check out these YouTube Shorts statistics and influencer marketing statistics.

And don’t forget to check out these awesome TikTok video ideas that can help you to grow your following and engage your audience this year.

Related reading:

• Reddit User Age, Gender, And Key Demographics Statistics
• Threads Statistics (Users And Growth)